Alan W. Livingston

Alan W. Livingston

Born Oct 15, 1917

Alan Wendell Livingston, born Alan Wendell Levison, was an American businessman best known for his tenures at Capitol Records, first as a writer/producer best known for creating Bozo the Clown for a series of record-album and illustrative read-along children's book sets, then as the executive who signed The Beatles to Capitol in November 1963.… Read More

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1917 Birth Livingston was born in the Pittsburgh suburb of McDonald, Pennsylvania on October 15, 1917. … Read More


1946 28 Years Old His initial assignment was to create a children's record library for the four-year-old company, for which he created the "Bozo the Clown" character. He wrote and produced a popular series of storytelling record-album and illustrative read-along book sets beginning with the October 1946 release of "Bozo at the Circus." … Read More


1951 33 Years Old Livingston wrote and produced many other children's recordings including products for Walt Disney; Walter Lantz's Woody Woodpecker; Bugs Bunny and all of the Warner Bros. characters. In the case of the latter, he wrote the 1951 pop hit "I Tawt I Taw A Puddy Tat" for Mel Blanc's Tweety Pie. … Read More
1953 35 Years Old The first Sinatra/Stordahl recordings for Capitol failed to produce the magic Livingston and producer Voyle Gilmore were looking for, and Sinatra agreed to try a session with Riddle on April 30, 1953. … Read More
1956 38 Years Old He was also officially credited as the inspiration for the distinctive Capitol Records Tower, completed in April 1956, noted for being the first circular office building in the world. … Read More


1959 41 Years Old …  In-between, as Vice-President in charge of Programming at NBC, in 1959 he oversaw the development and launch of the network's most successful television series, Bonanza.
1963 45 Years Old …  His most noteworthy accomplishment at that time was agreeing to release the Beatles' "I Want to Hold Your Hand" for Capitol in 1963, after having rejected all their previous singles as unsuitable for the U.S. market despite Capitol being owned by The Beatles' U.K. record company, EMI.


1972 54 Years Old Livingston later sold his stock in Capitol Industries to form his own company, Mediarts, Inc., for the production of motion pictures, records and music publishing. He eventually sold his interest in that company to United Artists as a result, particularly, of its success in the record business including Don McLean, who reached the #1 position in the country with his "American Pie" single and album in 1972. … Read More
1976 58 Years Old In August 1976, Livingston joined Twentieth Century Fox Film Corporation as Senior Vice President and President, Entertainment Group.


1980 62 Years Old He left in 1980 to accept the presidency of Atalanta Investment Company, Inc., and resigned in 1987 to produce a one-hour film for television and to form Pacific Rim Productions, Inc. … Read More
1998 80 Years Old On August 1, 1998, Livingston received his first honor for his creation of "Bozo the Clown" as the International Clown Hall of Fame in Milwaukee, Wisconsin presented him their Lifetime of Laughter Achievement Award. … Read More
2009 91 Years Old Died on March 13, 2009.
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