Anheuser-Busch Warns UFC About Fighters' Sexist, Homophobic Comments -- Major Sponsor Threatens Action 'If Incidents Continue'
TV Week - almost 5 years
By E.J. Schultz
Anheuser-Busch, a major sponsor of Ultimate Fighting Championship, has reprimanded the mixed-martial arts organization for remarks made by some fighters. Advocacy groups have criticized the fighters comments as sexist and homophobic.
"We've communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act," the brewer said in a statement. A-B, which did not elaborate on potential actions, also stated that it "embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc."
The rebuke comes as the UFC is gaining mainstream exposure through support from major advertisers and a long-term TV deal with Fox that includes live prime-time matches.
In a statement to Ad Age, UFC said: "With over 425 athletes on our roster, there have unfortunately been in
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