Arnie Ginsburg
American DJ
Arnie Ginsburg
Arnie Ginsburg was a well-known American disc jockey in the Boston radio market from the mid-1950s to the 1970s. Following this period, he became involved in the business side of radio as a business manager, president and owner of WVJV-TV ("New Competitor," 1986, G9), and later as an executive with Pyramid Broadcasting and program manager of their Boston station WXKS/1430 (Hull, 1982, 1).
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  • 2008
    Age 81
    In 2008, he was inducted into the Massachusetts Broadcasters Hall of Fame.
    More Details Hide Details As Ginsburg reached retirement age, he migrated north to Ogunquit, Maine (about 75 miles north of Boston). He had spent summers there in his younger years, and had developed a hometown affinity for this artists' colony and resort on the coast of southern Maine. Ogunquit residents came to recognize Ginsburg when he rode his moped into town during the warmer months, and in time he became a fixture in the community. He now lives in a small house near Perkins Cove, a picturesque area visited by many tourists throughout the year.
  • 1985
    Age 58
    He also became co-owner, along with Boston radio personality John Garabedian, of V-66, Boston's video music channel, WVJV-TV, in 1985.
    More Details Hide Details The station not only featured hit music videos; it also featured local announcers talking about the music, and also talking about the music scene in greater Boston. As Ginsburg told a reporter, it was envisioned as "the equivalent of a radio station on television." The venture proved very costly, however, and the station was put up for sale in 1986. In recent years, Arnie Ginsburg has been an occasional guest on Boston radio, such as on WBZ 1030 AM's "Steve Leveille Program", which aired weeknights from midnight to 5:00 AM.
  • 1979
    Age 52
    By 1979 he advanced to become partner of WXKS-FM "Kiss 108," and managed WXKS-AM when it changed format to "Music of Your Life."
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  • 1975
    Age 48
    In 1975, Ginsburg was hired by WMEX to do a similar, Saturday-night series of four-hour shows.
    More Details Hide Details Ginsburg also syndicated a customized weekly oldies show to New England radio stations.
  • 1973
    Age 46
    In 1973 he joined Boston's largest station, WBZ, producing and hosting a Saturday-night oldies show with all his familiar gimmicks: noisemakers, silly puns, and kidding with the newscasters and weathermen.
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  • 1972
    Age 45
    By 1972, Ginsburg was working on the AM side again, as the General Manager of WWEL.
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  • 1970
    Age 43
    Later, in 1970, he went on to become the general manager of WBCN.
    More Details Hide Details This proved a very controversial move, as the staff was opposed to the idea of a former top-40 personality serving as the manager of an album rock station—at that time, FM album rock prided itself on being the antithesis of AM top 40.
  • 1961
    Age 34
    The "Cruisin' 1961" disc featured Arnie Ginsburg.
    More Details Hide Details While the Cruisin' discs were reenactments, they still gave listeners the opportunity to hear the way each of the major top-40 DJs did their show; thus, the 1961 disc showcased how Arnie utilized his trademark sound effects, and also contained typical commercials, hit songs of that year, and Arnie's unique manner of chatting with the audience. A reference to Arnie Ginsburg is contained in the song "Fender Stratocaster" by Jonathan Richman (on his 1989 eponymous album). Richman includes Ginsburg in the litany of lyrical references to what the trademark guitar was "like": "Like Woo Woo Ginsberg at the juke box joint/ You hear the sound and you get the point." While Arnie Ginsburg is best known from his days at WMEX, he also spent some time at other stations in Boston. In early 1967, when WRKO changed format to top-40, the station's new management wanted to build the new radio station around a well-known local radio figure, and Ginsburg was their first choice. However, the plans were interrupted. Ginsburg was on the air for less than a month when his former boss, WMEX owner Maxwell (Mac) Richmond, served the station with a court injunction, enforcing a non-compete clause which stated that if Ginsburg left WMEX, he could not work on air at any other station for 18 months. The case made its way through the courts and finally, Ginsburg was ordered off the air.
  • 1960
    Age 33
    During the Payola scandal, Ginsburg was among a number of high-profile Boston disc jockeys (including Norm Prescott, Bob Clayton, and Joe Smith) called upon to testify before a congressional hearing in Washington DC in early 1960.
    More Details Hide Details Several of the announcers, Ginsburg among them, acknowledged receiving monetary "gifts" from record promoters over the past several years. In Ginsburg's case, he told the committee that the gifts totaled $4,400 over a three year period. But Ginsburg was never implicated in any wrongdoing, nor was it proved that he played certain records because he had been paid to do so. Reporters covering the hearings were divided in their opinions of whether payola had occurred, or whether the hearings were much ado about nothing. As for Ginsburg's role, some journalists seemed willing to give him the benefit of the doubt, referring to him as "scholarly" and "soft-spoken", and quoting his assertion that he was never influenced to play songs he did not personally believe in. But others were more skeptical, accused him of being evasive and giving "excuses" for why record promoters had given him gifts.
  • 1959
    Age 32
    According to Billboard magazine, by 1959, he was making an annual salary of $10,000, an amount higher than the median American income at that time.
    More Details Hide Details Ginsburg frequently did on-air testimonials for his advertisers, and perhaps the best-known was his work for Adventure Car Hop, a drive-in fast-food restaurant on Route 1 in Saugus, which promoted the "Ginsburger" According to the car-hop's owners, Ginsburg's radio commercials brought as many as two thousand teenagers to his restaurant on a typical summer night. Ginsburg was also known for his ability to create hits by giving them radio exposure on his show. One good example was a novelty song by British vocalist Lonnie Donegan, "Does Your Chewing Gum Lose Its Flavor on the Bedpost Overnight." It had been a hit in England, but when released in the United States for the first time in 1959, it was not successful. Then, in 1961, Ginsburg received a copy from a listener and began to play it, and after several days of heavy airplay, the song took off and became a hit in America.
  • 1958
    Age 31
    It was at WBOS, a station that programmed foreign language shows during the daytime, that he developed his own on-air Top 40 show; this prepared him for his move to a full-time Boston Top 40 radio station, WMEX/1510, in 1958.
    More Details Hide Details While he developed a following during his time with WBOS, it was at WMEX that Ginsburg's popularity as a disc jockey expanded. He was unusual, and not just because of his high-pitched voice; he jokingly referred to himself as "Old Leather Lungs" or "Old Aching Adenoids", but he was best known as "Woo Woo" Ginsburg, for his use of sound effects: his show was called the Night Train, and he utilized a train horn. In an era where top-40 DJs were given non-descript and non-ethnic radio names, Ginsburg kept his birth name and did not change it. He also refused a salary from station owner Max Richmond, instead making a deal for a 25% cut of all the commercial revenue Ginsburg would generate for his show. This, he claimed, made him "the highest-paid jock on the station."
  • 1956
    Age 29
    Despite not having the traditional deep radio voice, Ginsburg developed an audience that wanted to hear more of him, and he moved to WBOS 1600 AM in 1956 to be a night-time disc jockey.
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  • 1926
    Arnold William Ginsburg was born on August 5, 1926.
    More Details Hide Details He was raised in Brookline, Massachusetts, the son of Paul Ginsburg, who ran a millinery company and Sophia (Charak) Ginsburg, who had been a singer prior to marriage. Arnie graduated from Brookline (MA) High School in 1944. His first radio job was at the old WORL/950, where he was an engineer for announcer Alan Dary. He did not intend to be an announcer; but at one point, he sat in on air with Dary and got a good response.
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