Red Cross experiencing shortfall in blood donations
Roanoke.com - over 4 years
The American Red Cross is pleading for blood donations as its supply dips to unexpected lows.
Nationally, the blood supply shortfall means the Red Cross has half the amount of available blood products on hand than it did a year ago.
Locally for the Appalachian Blood Services Region the situation mirrors the nationwide shortage, said spokesman Bob Lutjen.
“We’re not getting a whole lot of response,” Lutjen said, of attempts to attract donors to blood drives.
A June promotion to attract donors has fallen flat, he added. The promotion, which is ongoing, included a weekly drawing for a $500 gas card.
“So far it has not made any significant change,” he said, adding that the drawing was held at the division level, meaning that the donors from the Appalachian region were combined with those from four other regions.
Only about 5 percent of the population donates blood and donations typically drop during the warmer months when schools are on summer break and people take vacations.