(VIDEO) OMD's de Nardis On DMEXCO: Less Data And Technology, More Consumer Insights
Huffington Post - 5 months
As he looks ahead to his panel discussion at DMEXCO 2016 in Cologne, OMD Worldwide's Mainardo de Nardis is interested less in advertising/media technology than he is in powerful consumer insights.
The CEO of Omnicom's global media communications agency will take to the stage with IBM's Robert Schwartz and Rishad Tobaccowala from Publicis Groupe to discuss how to build the most rewarding customer experiences.
"I would really like to focus much more on the insights that we have in customers and less on the technology side," de Nardis says in an interview with Beet.TV. "It's not all about technology and data."
He recalls the origins of DMEXCO, how it's changed and what it offers brand marketers and their agencies. "I remember it when it was a German tech fair, as I described it. Then it became European. Now it has become global," de Nardis says. "I always find it very motivating, very enriching."
At this year's event, his plans include "meeting interesting people, listening to
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