Dan Shapiro: World Series of Fighting Goes for Silver, UFC 161 Hits Winnipeg
Huffington Post Sports - over 3 years
In 2007, Zuffa LLC., the parent company of the Ultimate Fighting Championship (UFC), purchased their top rival, Japan's storied PRIDE Fighting Championships, forever altering the face of worldwide mixed martial arts (MMA). PRIDE, which gave rise to the careers of legendary fighters like Wanderlei Silva, Fedor Emelianenko, and Mauricio "Shogun" Rua, carried MMA through its darkest years, during the John McCain-led Congressional witch hunt that ripped the Las Vegas promotion from U.S. airwaves, creating a competitive duopoly with the UFC.
Zuffa's acquisition of PRIDE created a whole new set of dramatic story lines for the fight world, culminating in Quinton "Rampage" Jackson unifying the promotional belts with a technical knockout victory over Chuck Liddell at UFC 71. And after similar buyouts of World Extreme Cagefighting (WEC) and Strikeforce, the UFC not only firmly established is place as the world's top organization, but also created a vacancy for a new company to take
Huffington Post Sports article