Colin Firth

Firth has also been involved in the Oxfam global campaign Make Trade Fair, in which several other celebrities participated as well in order to bring more attention to the issues involved. The campaign has focused on several trade practices seen as unfair to third world producers especially, including dumping, high import tariffs, and labour rights such as fair wages. Firth remains deeply committed to this cause, making efforts such as supporting fair trade coffee in his daily life, as he believes "if you're going to sustain commitment to any of this,... you've got to get involved on an ordinary every day basis." He has further contributed to this cause by opening (with a few collaborators) an eco-friendly shop in West London, Eco. The shop offers fair trade and eco-friendly goods, as well as expert advice on making spaces more energy efficient.

He was awarded an honorary degree on 19 October 2007 from the University of Winchester. In October 2009 at the London Film Festival, Firth launched a film and political activism website, Brightwide, along with his wife Livia.

During to the 2010 General Election Firth announced his support for the Liberal Democrats, having previously been a Labour supporter, citing asylum and refugees' rights as a key reason for his change in affiliation. In December 2010, Firth publicly dropped his support of the Liberal Democrats, citing their U-turn on tuition fees as one of the key reasons for his disillusionment. He also said that while he no longer supports the Liberal Democrats, he is currently without an affiliation. Read Less