Earnest Elmo Calkins

Earnest Elmo Calkins

Early Innovator and Pioneer of Modern Advertising.
Born Mar 15, 1868

Earnest Elmo Calkins was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering". He has been called the "Dean of Advertising Men".… Read More

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Learn about the memorable moments in the evolution of Earnest Elmo Calkins.


1868 Birth Born on March 15, 1868.


1891 23 Years Old 1 More Event
He barely graduated in 1891, after the faculty failed him in Geology, but the Trustees overruled them and allowed him to graduate.


1902 34 Years Old Calkins stayed with Bates through 1902, when creative differences motivated him to go out on his own. … Read More
1904 36 Years Old Calkins married Angie C. Higgins (1863–1950) in 1904.
1905 37 Years Old In 1905, he wrote what is considered the first textbook about contemporary advertising, Modern Advertising.


1908 40 Years Old In 1908, George P. Rowell asked him to write a column for the same periodical he had gleaned ideas from some years before, Printers Ink. … Read More


1920 52 Years Old In 1920, he encouraged Louis Pedlar to form the Art Directors Club in New York. … Read More
1925 57 Years Old In 1925, Calkins was the first recipient of Harvard University's Edward Bok Gold Medal for distinguished personal service in advertising. … Read More


1929 61 Years Old One of his theories featured in the book of the same name was that of “consumer engineering,” or the artificial creation of demand for a product using design and advertising. He described the situation in 1929 that the speed of production had “outstripped consumption”. … Read More
1931 63 Years Old Calkins retired from Calkins and Holden in 1931, five years after Holden died, when his deafness became too great a problem in contributing to the burgeoning radio advertising industry. … Read More
1937 69 Years Old He wrote a history of Galesburg, They Broke the Prairie, published by Scribners in 1937, an autobiography, Louder, Please!, and several other books.
1959 91 Years Old Calkins & Holden merged with Fletcher Richards in 1959 to become Fletcher Richards, Calkins & Holden.
1964 97 Years Old Calkins died October 4, 1964 in New York City. … Read More
Original Authors of this text are noted on http://en.wikipedia.org/wiki/Earnest_Elmo_Calkins.
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