Lucy Cooper: Start Up CEOs: Would You Take Money From Britney or Ashton?
Huffington Post - about 4 years
A colleague of mine is at The Founders Forum in LA this week. He's sending annoying photo's of all the cool people he's meeting. Will.i.am, Dynamo, Natalia Vodianova. But, I hear you saying -- he's at a tech conference?
Why are celebrities interested in tech? It's sexy (subjective I guess, but I'm a nerd), it's fun, it's important, it helps them extend their brand -- and not to be sniffed at -- it's an important part of any high net worth's investment portfolio. However, like any investor, some celebrities are pioneers and others are followers.
One such pioneer is Will.i.am; this article documents his work well; he is a champion of STEM (science, technology, engineering, maths) education, has a foundation -- i.am.angel, has worked with NASA to engage young people in space exploration, owns i.am.auto (a car company) and has a partnership with Coca-Cola called Ekocycle. Oh -- and he's a director of creative innovation at Intel.
Wikipedia defines a technology evangelist
Huffington Post article