Marc Emery: Origins of 4/20 as a Day of Celebration & Protests
Huffington Post - almost 5 years
When I first began my Vancouver hemp store, HEMP BC, in July 1994, my first hires were Ian Hunter and Danna Rozek, two people I'd met in the months prior to opening my retail shop at 324 West Hastings (across from the location, 18 years later, of Cannabis Culture Headquarters). I noticed right away that Danna and her friend, also hired at Hemp BC, Cindy Lassu, were 'Deadheads,' totally committed to the culture and language and music of the Grateful Dead.
I remember my surprise and curiosity when Ian and Danna both yelled elatedly at 4:20 pm each afternoon I was in their company, "It's 4:20, smoke 'em if ya got 'em." I had never heard that phrase or ritual before, and yet I'd been smoking pot (in London, Ontario) since 1981. I moved to Vancouver in March of 1994.
I thought it was an odd west coast thing, something peculiar to Vancouver. In conversations I had with High Times editor Steve Hagar, I learned that it first became a ritual in the high schools of central Califo
Huffington Post article