Which Vodka Bottle Do Americans Find 'Sexiest'? And Why Should We Care?
Huffington Post - over 3 years
Liquor is marketed as magic. If you drink Disaronno on the rocks, goes the ad, you'll instantly feel like that hot bartender, or that hot lady at the bar. Whichever one, you'll feel hot, is the point.
Turns out the ads don't stop there. A new study from the market research firm Affinnova suggests that liquor bottles also act as potent billboards, able to alter our conception of a brand's "personality."
The study split 500 U.S.-based vodka drinkers into two equal groups. Half judged the personalities of vodkas based on the brand's name, and half based on its bottle.
In the mix were Absolut, Belvedere, Smirnoff, Ketel One, Skyy (using a limited run bottle), Tito’s, Stolichnaya, Svedka, Grey Goose, Ciroc, Pinnacle and New Amsterdam. The two groups ranked each brand in categories like "sexy," "genuine," "fun" and "celebratory."
The respondents dealing with brand name alone deemed Absolut the most "sexy" -- not surprising, considering the sophisticated ad war the Swedish company has
Huffington Post article