Five Things I Love About Research
Huffington Post - almost 2 years
I know just enough about research to be dangerous. That's mostly a joke, but not entirely. As an undergraduate, graciously allowed to take Ed School graduate courses (thank you, Gerry Lesser!), I learned how to read and interpret research, and some rudimentary study design. But, that was so long ago that we gathered and processed data on punchcards, and our math capabilities were limited because we hadn't yet evolved opposable thumbs. You wouldn't want me writing the questions or moderating the interviews.
At this week's Sandbox Summit, we released a PlayScience study of parents, platforms and preferences, with just a teaser for another study we've fielded, on the children's VOD market, that will be issued quite soon. Here are the slides we presented.
More than much of the client-based work we do, I've had a chance to be involved in this from start to finish, and it's reminded me that one of the great pleasures and privileges of my job is to listen to our research team as they
Huffington Post article