Joe Namath

Namath was named MVP of Super Bowl III. This win would make him the first and only quarterback to ever start and win a national championship game in college, and to start and win a major professional league championship and a World Championship. The Colts were touted as "the greatest football team in history". Former NFL star and coach Norm Van Brocklin ridiculed the AFL before the game, saying "This will be Namath's first Professional Football game." Writers from NFL cities insisted it would take the AFL several more years to be truly competitive with the NFL. Much of the hype surrounding the game was related to how it would either prove or disprove the proposition that the AFL teams were truly worthy of being allowed to merge with the NFL; the first two such games had resulted in blowout victories for the NFL champion in the two previous years, the Green Bay Packers, and the Colts were even more favored by media figures and handicappers than the Packers had been. Read Less

Namath hoped to revitalize his flagging career, but by this point his effectiveness as a quarterback was greatly reduced by his knee injuries, a bad hamstring, and the general ravages of a long period of time playing professional football, as well as his "hard and fast" lifestyle. After playing well in a 2-1 start, Namath took a beating on a cold, windy, and rainy Monday night game in a one-point loss at the Chicago Bears and was through for the regular season.

He did not play again, but redemption and a Hollywood ending was there for the taking. After a disastrous three quarters of turnovers and only trailing by seven points in the opening round of the play-offs, head coach Chuck Knox seemed ready to pull Pat Haden and insert Namath. Rams assistant coach Kay Stephenson said Joe looked great warming-up in the third quarter and advised Knox to put him in. The television audience was on the edge of their seats as it appeared Namath would replace Pat Haden and save the Rams' season. But Knox hesitated. Haden's problems continued and the Rams lost to the Vikings by a score of 14-7 in a sea of mud at the Los Angeles Memorial Coliseum. Namath retired from the Rams after a single season. Read Less

The couple had two children, Jessica in 1986 and Olivia in 1991, and the longtime bachelor became a family man. Read Less

Shortly thereafter the book was on the New York Times extended Bestseller List (#23). Read Less