The New 'Dallas': Sex, Scandal, And US Energy Policy
Business Insider - over 4 years
When Dallas was first launched in 1978, it always covered oil, and, later, a little bit about the environment. But really it was about sex, betrayal, and the infighting that came with running Ewing Oil, the company that had made their family rich. In the end, two brothers – J.R. and Bobby Ewing – fought over whether to conserve their sprawling family ranch, Southfork.
The plot line was an effective analogy not just for the oil business, but for all business. It provided a voyeuristic – and playfully sensationalized – glimpse into the glitzy lives of those who succeeded by it and a fantastically Reaganesque view on what it took to climb to the top of an industry on the backs of your competitors, Texas style.
But the world was different then. Oil was a near singular symbol of business wealth in the U.S. Texas was on top of its game. And environmentalism was still seen by big business as a fringe movement.
Today Big Oil remains as powerful as ever, but wealth, technology and indust
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