Justin Bieber

Mallette posted a video of the performance on YouTube for their family and friends to see. She continued to upload videos of Bieber singing covers of various R&B songs, and Bieber's popularity on the site grew. Chris Hicks, Bieber's A&R at Island/Def Jam, explained the young artist's huge online following to HitQuarters by saying:

"He was doing something different. He was an attractive white kid singing very soulful R&B hits. That set him apart immediately from anyone in his range because no one was covering or singing these kind of records. But equally important was that you believed in these songs – it was real. And you wanted to hear more." Read Less

Impressed, Braun tracked down the theater Bieber was performing in, located Bieber's school, and finally contacted Mallette. Mallette was reluctant because of Braun's Jewish religion; she remembered praying, "God, I gave him to you. You could send me a Christian man, a Christian label!... you don’t want this Jewish kid to be Justin’s man, do you?" However, after praying with her church elders and receiving their encouragement, she permitted Braun to fly Bieber, then 13, to Atlanta, Georgia, to record demo tapes. A week after arriving, Bieber sang for R&B singer/songwriter Usher. Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher. Justin Timberlake was also reportedly in the running to sign Bieber, but lost the bidding war to Usher. Usher then sought assistance in finding a label home for the artist from then manager Chris Hicks, who helped engineer an audition with his contact Antonio L.A. Reid of Island Def Jam Music Group. Read Less

At that point, Bieber and his mother moved to Atlanta temporarily, also the home of Usher and Braun, to record and get counseling from Braun. Braun became Bieber's manager.

Bieber's first single, "One Time", was released to radio while Bieber was still recording his debut album. The song reached number 12 on the Canadian Hot 100 during its first week of release in July 2009, and later peaked at number 17 on the Billboard Hot 100. During fall 2009 it had success in international markets. The song was certified Platinum in Canada and the US and Gold in Australia and New Zealand. Read Less

He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

Bieber's first full-length studio album, My World 2., was released in March 2010. It debuted at number one or within the top ten in several countries and was certified platinum in the United States. It was preceded by the worldwide top-ten single, "Baby". The music video of "Baby" is currently ranked as the most viewed and most discussed YouTube video. Bieber followed-up the release of his debut album with his first headlining tour, the My World Tour, the remix albums My Worlds Acoustic and Never Say Never – The Remixes, and the 3D biopic-concert film Justin Bieber: Never Say Never – which had an opening weekend gross that nearly matched the record for the biggest opening weekend for a concert-film. Read Less

The album's second single, "One Less Lonely Girl", and two promo singles, "Love Me", and "Favorite Girl", were released exclusively on the iTunes store and charted within the top forty of the Billboard Hot 100. "One Less Lonely Girl" was later also released to radio and peaked within the top fifteen in Canada and the US, being certified Gold in the latter. My World was eventually certified Platinum in the US and Double Platinum in both Canada and the UK. To promote the album, Bieber performed on several live shows such as mtvU's VMA 09 Tour, European program The Dome, YTV's The Next Star, The Today Show, The Wendy Williams Show, Lopez Tonight, The Ellen DeGeneres Show, It's On with Alexa Chung, Good Morning America, Chelsea Lately, and BET's 106 & Park with Rihanna. Read Less

He was invited to be a vocalist for the remake of We Are The World (a song written by Michael Jackson and Lionel Richie) for its 25th anniversary to benefit Haiti after the earthquake. Bieber sings the opening line, which was sung by Lionel Richie in the original version. On March 12, 2010, a version of K'naan's "Wavin' Flag" recorded by a collective of Canadian musicians known as Young Artists for Haiti was released. Bieber is featured in the song, performing the closing lines. Read Less

Two promo singles "Never Let You Go", and "U Smile" were top thirty hits on the U.S. Hot 100, and top twenty hits in Canada. According to review aggregator Metacritic, the album has received "generally favorable reviews". It debuted at number one on the U.S. Billboard 200, making Bieber the youngest solo male act to top the chart since Stevie Wonder in 1963. My World 2. also debuted at number one on the Canadian Albums Chart, Irish Albums Chart, Australian Albums Chart, and the New Zealand Albums Chart and reached the top ten of fifteen other countries. Read Less

Bieber collaborated with Sean Kingston on his single "Eenie Meenie" which also appeared on Bieber's debut album. The song reached the top ten in the United Kingdom and Australia, and the top-twenty of most other markets. Read Less

The single reached number ten in Canada, number fifteen in the United States, and the top twenty in multiple international countries. Read Less

That same month his music video, "Baby", surpassed Lady Gaga's "Bad Romance" to become the most viewed, and most disliked YouTube video ever. Read Less

At this point, because of puberty, his voice was deeper than it was when he recorded his first album. Read Less

Like every teenage boy, I'm dealing with it and I have the best vocal coach in the world. Some of the notes I hit on "Baby" I can't hit anymore. We have to lower the key when I sing live." Read Less

He played a "troubled teen who is faced with a difficult decision regarding his only brother", who is also a serial bomber. Read Less

It was released on Black Friday in the United States and featured acoustic versions of songs from his previous albums, and accompanied the release of a completely new song titled "Pray". Read Less

It topped the box office with an estimated grossing of $12.4 million on its opening day from 3,105 theaters. It grossed $30.3 million for the weekend and was narrowly beaten by the romantic comedy Just Go With It, which grossed $31 million. Never Say Never is said to have exceeded industry expectations, nearly matching the $31.1 million grossed by Miley Cyrus's 2008 3-D concert film, Hannah Montana & Miley Cyrus: Best of Both Worlds Concert, which holds the record for the top debut for a music-documentary. Read Less

He is the youngest star and 1 of 7 musicians on the list raking in with $53 million earned in a 12 month period. Read Less

It debuted at number one on the Billboard 200, selling 210,000 copies in its first week of release. Read Less

Kanye West and Drake are confirmed to be featured on the album. Read Less

Asked about abstinence, Bieber responded, "I don't think you should have sex with anyone unless you love them." He said he does not "believe in abortion" and that it is "like killing a baby". He described sexual orientation as "everyone's own decision." Bieber has contributed to the It Gets Better Project, which aims to prevent suicide among LGBT youth.

Bieber has said he is not interested in obtaining United States citizenship and has criticized America's health care system. Praising Canada as being "the best country in the world", he cited its health care system as a model example. Read Less

Bieber has received numerous awards, including Artist of the Year at the 2010 American Music Awards – and has been nominated for numerous awards, including Best New Artist and Best Pop Vocal Album at the 53rd Grammy Awards. To date Bieber has sold more than 8 million albums worldwide. Read Less

The song was co-written by Mike Posner.

Justin Bieber has a higher score on the Klout online "influence" scale than Barack Obama or The Dalai Lama. According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views. Braun recognized the appeal. Prior to flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras.' We'll give it to kids, let them do the work, so that they feel like it's theirs", recalled Braun. Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly; his account was reported in November 2010 to have over 6 million followers. Since then he has been consistently gaining followers at an average of 24,000 per day. The accounts also serve marketing purposes; for example, Bieber's music video for "One Time" only began selling quickly after it was uploaded to YouTube. Usher comments that while he and Bieber were both signed at the same age, "I had the chance to ramp up my success, where this has happened to Bieber abruptly." Read Less

Neither Bieber nor Lady Gaga discussed their mutual fanbase's campaigns on Twitter. Read Less

His follower acquisition is one new follower every other second. His popularity on Twitter at one point accounted for three percent of all Twitter related traffic, with a Twitter employee commenting that "racks of servers are dedicated" to Bieber. This resulted in over 180 million page views for the service each month. Bieber was frequently a trending topic on Twitter when the feature first launched because his fans frequently discussed him on the network. and was named the top trending star on Twitter in 2010; Klout gave his account a score of 100.

The size of Bieber's and Gaga's follower bases are cited as a reason why marketers should pay attention to Twitter: with an ability to reach millions of people with a single tweet. 8.3% of tweets mentioning "bieber" were semi-automated and probably Twitter related spam. Research done about Twitter and the 2011 Egyptian revolution includes Bieber as he made tweets about the topic at a time when he had roughly 8 million followers. His multiple tweets resulted in 32,000 responses each, which made Bieber's Twitter account one of the single largest nodes for discussion about the uprising one of the largest on Twitter. Read Less