Justin Bieber

It charted at number five on the U.S. Billboard Hot 100 and reached the top ten in several international markets. Two promo singles "Never Let You Go", and "U Smile" were top thirty hits on the U.S. Hot 100, and top twenty hits in Canada. According to review aggregator Metacritic, the album has received "generally favorable reviews". It debuted at number one on the U.S. Billboard 200, making Bieber the youngest solo male act to top the chart since Stevie Wonder in 1963. My World 2. also debuted at number one on the Canadian Albums Chart, Irish Albums Chart, Australian Albums Chart, and the New Zealand Albums Chart and reached the top ten of fifteen other countries. Read Less

At this point, because of puberty, his voice was deeper than it was when he recorded his first album. Read Less

It was released on Black Friday in the United States and featured acoustic versions of songs from his previous albums, and accompanied the release of a completely new song titled "Pray". Read Less

The song was co-written by Mike Posner. The song debuted at number two on the U.S. Billboard Hot 100 chart, selling a total of 521,000 digital units, the second-highest-ever debut digital sales week. Bill Werde of Billboard noted that it failed to debut at number one because the digital download of the track was only available through iTunes Store, "restricting the buying option for those that do not frequent the Apple retail store." "Boyfriend" became Bieber's first single to ever reach the top position on the Canadian Hot 100 by debuting at number one and staying on for one week. Read Less

It dropped two spots in its second week to number three with sales of 115,000 copies. The album sold 57,000 copies in its first week in Canada, debuting atop the Canadian Albums Chart.

The Believe Tour, which further promoted the album, began in September 2012 in Glendale, Arizona.

Justin Bieber has a higher score on the Klout online "influence" scale than Barack Obama or The Dalai Lama. According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views. Braun recognized the appeal. Prior to flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras.' We'll give it to kids, let them do the work, so that they feel like it's theirs", recalled Braun. Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly; his account was reported in November 2010 to have more than six (6) million followers. Since then he has been consistently gaining followers at an average of 24,000 per day. The accounts also serve marketing purposes; for example, Bieber's music video for "One Time" only began selling quickly after it was uploaded to YouTube. Read Less

The campaign aims to bring music, arts, and other programs to children while they're in the hospital. Read Less

His follower acquisition is one new follower every other second. His popularity on Twitter at one point accounted for three percent of all Twitter related traffic, with a Twitter employee commenting that "racks of servers are dedicated" to Bieber. This resulted in over 180 million page views for the service each month. Bieber was frequently a trending topic on Twitter when the feature first launched because his fans frequently discussed him on the network, and he was named the top trending star on Twitter in 2010; Klout gave his account a score of 100.

The size of Bieber's and Gaga's follower bases are cited as a reason why marketers should pay attention to Twitter, due to their ability to reach millions of people with a single tweet. 8.3% of tweets mentioning "bieber" were semi-automated and probably Twitter related spam. Research done about Twitter and the 2011 Egyptian revolution includes Bieber as he made tweets about the topic at a time when he had roughly 8 million followers. His multiple tweets resulted in 32,000 responses each, which made Bieber's Twitter account one of the single largest nodes for discussion about the uprising on Twitter. Read Less