Lapo Elkann

Italian Businessman
Born Oct 7, 1977

Lapo Eduard Elkann is a New York-born Italian entrepreneur, former marketing manager. He has been manager of brand promotion at Fiat Automobiles and is currently president of LA Holding, Italia Independent and Independent Ideas.

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1977 Birth Born on October 7, 1977.


2003 25 Years Old In 2003, he became Fiat's Director of Marketing. … Read More
2005 27 Years Old Elkann left Fiat in 2005 after being widely reported as having a serious cocaine and heroin overdose, creating Italia Independent, a lifestyle and clothing brand featuring Italian products.
2007 29 Years Old In 2007 he founded Independent Ideas, a communication and advertising agency.


2011 33 Years Old In 2011, Lapo worked with Gucci's creative director, Frida Giannini, on developing the Gucci Special Edition of the Fiat 500 and has consulted with Ferrari, running Ferrari Tailor Made, which enables customers to customize their car. … Read More
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