Nelly

Allmusic suggests Nelly's style is based largely on where he comes from - "Nelly's locale certainly informs his rapping style, which is as much country as urban, and his dialect as well, which is as much Southern drawl as Midwestern twang". Nelly explains his method of writing in the book How to Rap, describing how he freestyles most of the lyrics before going back over them to "make it a little tighter", he generally writes in the studio rather than at home, he normally comes up with a chorus for a song before writing the verses, and he likes to write to the music he will be rapping over. Allmusic also notes his "tongue-twisting" hooks, which are also often sung rather than rapped. Nelly began listening to artists like Rakim, LL Cool J, Run–D.M.C., Outkast, Goodie Mob and Jay-Z. He became convinced that his gift for rap could be parlayed into a career. He has his own style of rap which he likes to describe as a jazz form of hip hop.

Nike and Nelly agreed on a one-year deal in 2003 to release a limited-edition sneaker called the "Air Derrty", which was a retro remake of Charles Barkley's signature sneaker. Nelly later signed a shoe deal with Reebok. Nelly has done ads for Got Milk and the Ford Motor Company. His energy drink Pimp Juice sold one million cans during the first two months after its introduction in August 2003, and was criticized for its name by black consumer activists. Nelly owns Apple Bottoms, a female clothing line, and Vokal, which caters to men. Read Less