Spencer Critchley: What's Next for Content Marketing: No Content
Huffington Post - over 3 years
Content marketing is all the rage right now, and for good reason. In a digital world, people's attention is divided among a nearly infinite range of media choices. That means it's harder and harder to push a message at them, the way you used to with traditional advertising and PR.
So instead, you pull, by creating compelling content that attracts customers to you -- content marketing.
Hence the explosion of publishing activity by businesses, non-profits and other organizations, through email, social media, blogs, image sharing, games and more.
According to a recent report by the Content Marketing Institute and MarketingProfs:
"On average, B2B [business to business] marketers are spending 33 percent of their marketing budgets on content marketing, which is up from 26 percent last year. 54 percent plan on increasing content marketing spending next year... This year, B2B marketers are most challenged with producing enough content, which is different from years past,
Huffington Post article