5 Bourbon Brands That Saved the U.S. Whiskey Business
Huffington Post - 6 months
In celebration of #BourbonRebirth, I've named the 15 most-important brands (not distilleries) for bringing bourbon back. My criteria for creating this list was who made the biggest impact through sales, quality, marketing, innovation and trendsetting since 1980, a year this beloved spirit was left for dead. Fellow bourbon author Michael R. Veach consulted on this list, but the rankings are my own. These are the top five. Learn who was 15-11 and 10-6. This post originally appeared on FredMinnick.com.
5. Jim Beam
The Jim Beam brand fought bourbon's fight when other brand executives had forsaken the spirit for vodka and gin investments. They pumped money into advertising, decanters and unique retail partnerships, such as with military bases, when many others couldn't figure out how to make bourbon work. No brand has done more for bourbon since Prohibition than Jim Beam. But since this list represents the works since 1980, it's No. 5. In 1982, according to the Louisville Courier Jou
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