Robert L. Lippert

When Darryl F. Zanuck announced his Cinemascope process, he faced hostility from many theatre owners who had gone to great expense to convert their theatres to show 3-D films that Hollywood had stopped making. Zanuck assured the owners that they could have a large supply of CinemaScope product because Fox would make CinemaScope lenses available to other film companies and start a production unit, led by Lippert, called Regal Pictures in 1956 to produce B pictures in that process. Lippert's company was contracted to make 20 pictures a year for seven years; each picture was shot in seven days for no more than $100,000. Due to Lippert's problems with the film unions over not paying residuals to actors and writers of his films when they were sold to television, Ed Baumgarten was officially appointed the head of Regal, but Lippert had overall control. Regal Pictures filmed its movies with CinemaScope lenses, but due to 20th Century-Fox insisting that only its "A" films would be labelled CinemaScope, Regal's product used the term "Regalscope" in its films' credits. Read Less