Rick Warren, Other Christian Leaders To Rent Out Theaters For 'Son Of God' Premiere
Huffington Post - about 3 years
(RNS) Christian leaders, including megachurch pastor Rick Warren, plan to rent every screen in numerous multiplex theaters across 10 cities for the premiere of Mark Burnett and Roma Downey’s upcoming Jesus film, “Son of God,” on Feb. 27.
The unusual move reflects the confidence Christian leaders have in Burnett and Downey’s work in the wake of “The Bible,” a hit miniseries on the History channel.
The “Son of God,” an adaption from “The Bible” series, opens in theaters nationwide Feb. 28.
Many religious leaders are citing the movie as a natural opportunity to evangelize. Warren may have a vested interest in the film, since he wrote a curriculum tied to the movie and published by LifeWay Christian Resources.
Cinemark Theaters is scheduling a few large-scale buyouts on Feb. 27, said James Meredith, head of marketing and communications.
“The interest level for meetings, events, screenings and buyouts seems to be on par with that of major blockbuster, tentpole or franchise movies,”
Huffington Post article