Jeff Ullrich: Six Podcasting Predictions for 2013
Huffington Post - about 4 years
Podcasting has officially grown up. Many believed that unscripted comedians and niche bits recorded and put out on the Internet wouldn't provide its own culture online, but it has. While 2010 and 2011 provided a resurgence in content (one that began in the mid-2000s), 2012 brought more of everything -- more shows, guests, listeners, networks, sponsors, YouTube channels, festivals, live podcasts, apps, platforms,and media coverage.
What's the secret to podcasting's success? It's fun, with an air of spontaneity. It's intimate. It's engaging. Most importantly, it's driven by passion. Our industry's biggest luminaries -- my business partner Scott Aukerman, Paul Scheer, Chris Hardwick, Marc Maron, Jesse Thorn, Kevin Smith and Adam Carolla -- have created TV shows, appeared in films and continue to perform live shows. But no matter how busy they get, they still do their podcasts every week. Sometimes more than once a week. Because they love it, and so do their listeners.
Huffington Post article