New Nike Ad With LeBron James, Serena Williams Makes Forceful Call For Equality
Huffington Post - 10 days
A new Nike ad makes a powerful call to end discrimination, ending with a simple message: “Equality has no boundaries.”
“Opportunity should not discriminate,” says actor Michael B. Jordan, who narrates the ad released Sunday. “The ball should bounce the same for everyone.”
The black-and-white spot features some of the best athletes in the world ― including LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas and Victor Cruz ― and Alicia Keys singing Sam Cooke’s “A Change is Gonna Come.” Two-time Grammy Award winner Melina Matsoukas directed it.
“Is this the land history promised?” Jordan asks in his voiceover.
Jordan has starred in films including “Creed” and “Fruitvale Station,” which is based on the story of Oscar Grant, an unarmed black man fatally shot by a white San Francisco transit police officer in 2009.
“Worth should outshine color. If we can be equals here...” Jordan says later, as a group plays basketba
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