Steve Rifkind

Its first client is SanDisk a data storage products inventor and manufacturer.

In the near future, SRC plans to release records from its new R&B artists Tami Chynn, Shontelle, Melanie Fiona, and Shiré.

The Street Team promotional model as pioneered by Steve Rifkind is based on the simple principle of word of mouth advertising coupled with the touchstones of what makes "urban cool.” The street team is fundamentally based on knowledge of the urban subculture on the part of the marketer and what the potential consumers relate to. "Nobody should put out a record before they know what the street thinks." Says Rifkind.

The main promotional techniques used by members of a street team mirrors the hip-hop subculture of graffiti. This can include posting bills or stickers in areas that are not designated for them or hard to reach places, or stenciling spray painted images or messages in high traffic urban areas. Other common street team practices include giveaways of promotional products (CDs, T- shirts, posters, etc.) at events (shows, basketball games, hip-hop battles, etc.) "We create the biggest buzz we can by building it one step at a time" said Rifkind. Read Less