Victor Lownes

Born Apr 17, 1928

Victor Aubrey Lownes III An executive with Playboy Enterprises in various capacities, various vice-presidencies, always a close confidant of Hugh Hefner. Headed Playboy Europe and the UK Playboy Clubs from the mid-sixties until his dismissal in the early eighties. During this time he was Britain's highest paid executive, drawing a salary of $113,800 and was Playboy Enterprises second biggest shareholder.… Read More

related links

News + Updates

Browse recent news and stories about Victor Lownes.

  • The Bunny Is Back Wall Street Journal
    Google News - Aug 26, 2011
  • Ears To A New Playboy Era ... Club Opens Tonight The Sun
    Google News - Jun 04, 2011
  • Króliczki Playboya Wracają Tvn24
    Google News - May 05, 2011
  • Theater Review; Journalist In Asylum Lacks Exit Strategy
    NYTimes - Nov 10, 2008


Learn about the memorable moments in the evolution of Victor Lownes.


1928 Birth Born in 1928.


1946 18 Years Old In 1946, at the age of 18, Lownes got married to Judith Downs, and had two children: … Read More


1954 26 Years Old 1 More Event
…  Soon after meeting Hugh Hefner in 1954, Hefner started Playboy Magazine. … Read More
1955 27 Years Old Lownes was asked to write a couple of articles, and in November 1955, he was offered a full-time job with the company as Promotions Director. … Read More


1959 31 Years Old Plans for a Playboy Club were begun in 1959. … Read More
1963 35 Years Old In 1963, Victor Lownes became restless and asked Hefner to be sent to London to open a British Playboy club. … Read More
1966 38 Years Old Gambling had recently been legalized in the UK and Lownes realized there was an opportunity to add the attraction of a casino to the nightclub. A Playboy Club was opened in the heart of the capital, at 45 Park Lane overlooking Hyde Park, on July 1, 1966 and was an immediate success. … Read More
1967 39 Years Old He later moved to 1 Connaught Street in 1967 which had previously been the London residence of Mary Augusta Ward, a novelist of the late 19th and early 20th century. … Read More


1978 50 Years Old As well as being Victor Lownes residence the mansion was used as a training camp for Playboy bunnies and was well known for hosting extravagant parties, including the infamous 1978 25-hour party (to celebrate the 25th anniversary of the founding of Playboy Magazine), when guests and Bunny Girls who were given green dots to wear, were allowed upstairs to Stocks' many bedrooms. … Read More
With the gaming license approval for the Victoria Sporting Club in February 1981, Playboy Enterprises became the largest, and, table for table, one of the most profitable gaming operators in the UK. … Read More
1984 56 Years Old …  She had continued to pose for Playboy until 1984. … Read More


1993 65 Years Old With the loss of its gaming assets, Playboy barely survived.27 March 1993
Original Authors of this text are noted on
Text is made available under the Creative Commons Attribution-ShareAlike License.