Vidal Sassoon

Born Jan 17, 1928
Hometown Hammersmith
Died May 9, 2012
Net Worth $140 Million
Nationality British

Vidal Sassoon, CBE was a British hairdresser, credited with creating a simple geometric, "Bauhaus-inspired" hair style, also called the wedge bob. Due to the popularity of his styles, he was described as "a rock star, an artist, [and and] a craftsman who 'changed the world with a pair of scissors. '" His "wash and wear" philosophy liberated women from the "tyranny of the salon" and "revolutionised the art of hairstyling.… Read More

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Learn about the memorable moments in the evolution of Vidal Sassoon.


1928 Birth Born on January 17, 1928.


1948 20 Years Old In 1948, at the age of 20, he joined the Haganah (which shortly afterwards became the Israeli Defence Forces) and fought in the 1948 Arab–Israeli War, which began after Israel declared statehood. … Read More
1954 26 Years Old Sassoon opened his first salon in 1954 in London; singer-actress Georgia Brown, his friend and neighbor, claimed to be his first customer. … Read More
1956 28 Years Old Sassoon married his first wife, Elaine Wood, his salon receptionist, in 1956; the marriage ended in 1958 when she left Sassoon for British waterskiing champion David Nations.


1963 35 Years Old In 1963, Sassoon created a short, angular hairstyle cut on a horizontal plane that was the recreation of the classic "bob cut." … Read More
1965 37 Years Old Advertising and cosmetics executive Natalie Donay is credited with discovering Sassoon in London and bringing him to the United States, where in 1965 he opened his first New York City salon, on Madison Avenue.
1967 39 Years Old In 1967, he married his second wife, actress Beverly Adams. … Read More


1971 43 Years Old In October 1971, Sassoon promoted his 30-year-old second-in-command, artistic director Roger Thompson, to director of the Sassoon salon, explaining jocularly that, "Twenty-five years of schlepping behind a barber chair are enough!"
1973 45 Years Old Sassoon began his "Vidal Sassoon" line of hair-care products in 1973. … Read More


1980 52 Years Old The El Paso, Texas-based Helen of Troy Corporation began manufacturing and marketing Sassoon hair-care products in 1980. … Read More
1982 54 Years Old Sassoon's 1982 sales of hair products had topped $110 million, with 80 percent of revenues derived in the US. Its management team at the time was headed by Sassoon, president and CEO Joseph Solomon, and executive vice president Martin Nason. Two years later the company was bought by Procter & Gamble. Vidal, who remained a consultant through at least the mid-1990s, sued in 2003 for breach of contract and fraud in federal court for allegedly neglecting the marketing of his brand name in favor of the company's other hair product lines, such as Pantene.
1983 55 Years Old His third wife was Jeanette Hartford-Davis, a dressage champion and former fashion model; they married in 1983 and divorced soon after.


1992 64 Years Old In 1992 he married designer Rhonda "Ronnie" Holbrook. … Read More
2002 74 Years Old In 2002, the chain of Vidal Sassoon salons was sold to Regis Corporation.
2004 76 Years Old By 2004, it was reported that Sassoon was no longer associated with the brand that bears his name. … Read More
2009 81 Years Old Sassoon was appointed Commander of the Order of the British Empire (CBE) in the 2009 Birthday Honours.
2010 82 Years Old Sassoon in his 2010 autobiography described David, adopted in 1975 at age 3, as an "African-American / Asian boy... with twinkling eyes and an irresistible smile" who nonetheless became troubled and was eventually sent to a reform school. … Read More
2011 83 Years Old In June 2011 it was reported that Sassoon had been diagnosed with leukaemia two years earlier, and was receiving treatment in Beverly Hills, California, U.S.A. and London, U.K. He died on 9 May 2012 at his home in Bel Air, Los Angeles. … Read More
2012 84 Years Old Died on May 9, 2012.
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