Jacob Slevin: Local Art in Local Venues: IndieWalls to Transform Art Discovery and Acquisition
Huffington Post - over 4 years
Today's new crop of companies targets every market under the sun, but they often remain exclusively focused on creating an online space, using particular subject matter of shared interest to build a community. In fact, few of these companies interact with real physical space, choosing to build web presence and forgo the network of underutilized, high-traffic venues that are already available.
But some start-ups still see opportunity in our physical spaces. For example, have you ever wondered how art is selected for the walls of hotel lobbies and hallways? Or an airport? Or a hospital? Or a local café? Or any public space for that matter? I'm a designer and I cannot answer this question.
Imagine my delight upon discovering IndieWalls, while eating breakfast at The Grey Dog, University Place in New York City. I noticed the walls were decorated with fun and engaging art pieces. Just above me, I saw a piece that really caught my eye, so I scanned the badge to its side, and d
Huffington Post article