Press Agents of the World, Arise... An Excerpt From 'Starflacker: Inside the Golden Age of Hollywood'
Huffington Post - over 1 year
Once upon a time a film that dare not speak its name ("The Sweet Smell of Success") cast an evil spell upon all press agents, decreeing that they should dwell and devise forever under a cloud of skepticism about the ethics of their craft. In that film, Tony Curtis portrayed scumbag Broadway PR hustler Sidney Falco, not a scruple to his name, and thereby befouled in perpetuity the honest repute and honor of all press agents. It's time to seek a reprieve. As we approach the 60th anniversary of that film, a book has arrived on a white horse to rescue the dignity and legitimacy of publicity pros from over a half century of ignominy, distrust and distain. This call to emancipation is issued by a press agent who, like all of his fellow flacks, has borne throughout his career the scarlet letters PR with which Curtis, Burt Lancaster, novelist Ernest Lehman and screenwriter Clifford Odets branded an entire profession. "Starflacker" was written in the hope it could help clear the name of pr
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