Democrats Hoping ‘Trump Effect’ Would Drive Latino Turnout Neglected Engagement Work
Huffington Post - 4 months
On Sept. 5, 2014, Democratic National Committee leaders received a proposal for a plan to boost the Hispanic voter turnout rate using direct mail, phone calls, radio ads and news media appearances. The plan urged that the party focus on Arizona, Colorado, Florida, Nevada, New Mexico and Texas. The cost: $3 million.
“While a strong Democratic allegiance is good for the Party, less than half of eligible Hispanics cast a ballot in 2012,” the proposal reads. “The challenge is not persuading Latinos to vote for Democrats ― our challenge in 2014 is TURNOUT.” [Emphasis in the original.]
The plan was ultimately nixed.
The author of the proposal, then-DNC Hispanic Engagement Director Albert Morales, stayed at the committee until 2016, trying to cobble together a budget to build a robust Latino engagement effort. While Democrats publicly gloated about the country’s changing demographics, Morales worried his party wouldn’t capitalize on the shift. The Republican National Committee, des
Huffington Post article