Wendy's to Introduce New Logo in 2013 - Marketing 2.0
Business Review USA - over 4 years
Wendy’s announced today its plans to introduce a new contemporary logo for the fast-food chain in March 2013. The new logo is a part of its overall comprehensive transformation strategy in which Wendy’s has implemented to contemporize the brand and improve its customer experience.
“We are improving the total customer experience, with bold restaurant designs, fresh product innovation, more engaging advertising and digital media advancements,” said Emil Brolick, President and Chief Executive Officer. “The transformation is already resonating with consumers and we’re building momentum, especially with our Image Activation restaurants that position our brand as ‘A Cut Above’ the competition. Today, we are unveiling the first Wendy’s brand logo change in nearly 30 years, and next March we will introduce it across all of our consumer touch points. This is a very exciting time for Wendy’s.”
The new contemporized logo will be introduced on all packaging, advertising, c
Business Review USA article