Spokeo Blog

How many users does Spokeo have?

Written by August 29, 2007

I hear that question all the time. And I have finally made my peace with it. User growth is good. However, obsessing over user growth in a product under development is bad because it breeds unhealthy stress and leads to shortsighted decisions.

I read an interesting interview from Eric Schmidt months ago. In it, he mentioned that early on, Google deemphasized user growth. If Google was making noticeable improvements in its product month to month, why should Google go for users today? Why not grab them more easily at a later point?

I am adopting a similar mindset with Spokeo. We planned two major features today, both of which will greatly improve Spokeo in the future. I see growth as much more natural with each successive Spokeo release. The market is not closing up anytime soon, and we have no external pressure, so why not maintain a product focus? As the saying goes, the product is the marketing. As proof, our conversion rate increased 3x when we released our new skin yesterday.

Once again, user growth is still good for all the obvious reasons. We still need to get the word out. We just can’t benchmark ourselves against all the typical success stories when our product is unfinished.



Posted in The Spokeo Perspective

Director of Public Relations & Community Initiatives

Vanessa joined Spokeo in 2012 and oversees all social media, media relations and community relations efforts for Spokeo. She is especially passionate about Spokeo programs focused on search and reunion and promoting STEM careers for women and children. During her free time, she enjoys writing, DIY home decor and crafts, and eating dessert!

Join the Discussion

  • Alfa |

    How do you pronounce Spokeo?

  • harrison
    harrison |

    Oh … and the hedgehog’s name is Spokey, in case you are wondering 🙂

    Why is the name Spokeo? Originally we want to build a new way to connect with friends, as well as a friendship discovery engine. We see one’s friendships in a hub-and-spoke graph. And we added “o” to signify your friendship circle.

    Aite … I know what I just said sounds a bit random. But what can you do when almost all the Internet domains are taken?

  • Alfa |

    Who would’ve thought that such business name will have that profound a meaning. Thanks for the info. 🙂

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