Recently there has been a lot of discussion and excitement around Google’s OpenSocial. Actually the idea of an open social graph has been around for a long time. Six Apart (people behind LiveJournal, Typepad, and Vox) announced their plans for opening up their social graph in September 2007. Even before that, Spokeo released the first-ever social graph reader that aggregates your accounts across different social networks in November 2006.
For non-geeks, what is open social graph? Open social graph is just a cool way of saying “open social networks”. Right now, your friends on MySpace cannot talk to those on Friendster. You cannot see your Bebo friends’ activities on Xanga. Open social graph will allow you to do all these things.
How does this benefit you, the end user? Well, with open social graph, you can now see all your friends’ activities regardless of what social network they are on. In Spokeo 1.0, we have demonstrated the concept of aggregating your different accounts into one place. In Spokeo 2.0 (which just released last week), we have taken that concept further. Now you don’t have to join a social network to reconnect with your friends. Spokeo automatically finds and tracks all your friends’ blogs, photos, music, and videos.
Before open social graph, the Internet was divided into different communities, and your information was restricted in these artificial boundaries. With open social graph, social information can flow freely in the true spirit of the Internet.
We have been working very hard to bring Spokeo 2.0 to you, and this is why we haven’t blogged as often as we used to. Today we have just released a bug-fixing patch to last week’s debut of Spokeo 2.0. Now we welcome you all to try the new feature. Please press “+”, then add friends from address book. Some cool and amazing things will happen, but I won’t spoil the surprise by telling what it is here