Spokeo Blog

Google+: A Boom or a Bust?

Written by August 10, 2011

Spokeo Google+Well that was fast. It seems like only a few weeks ago that we were talking about the release of Google+ (oh wait – that’s because we were!), and now it appears that the search engine giant’s new social networking platform has already pulled ahead of the pack. That is, at least, according to a new survey courtesy of Bloomberg and YouGov, which queried 1,003 adults online. The survey found that a sizable 45% of respondents were making daily visits to Google+, a slightly larger group than those who make daily stops to Twitter (42%), and a significantly larger one than those visiting MySpace (6%) and LinkedIn (8%).

While there’s no question that Facebook remains the mack daddy of social networking, it definitely seems like they may be getting ready for some serious competition. The same survey reported that 13% American adults online have already registered for Google+ “with another 9% planning to sign up in the next 12 months.” That’s a lot of users, and, as the number of daily visitors indicates, a lot of active users. If the trend continues, YouGov predicts that Google+ will be the second most-popular social network “In the next year.”

It’s amazing how fast things can change in the online world; successes are often made quite literally overnight. Admittedly, Google had quite a head start on everybody else (no tiny start-up they), but those numbers are impressive anyway you slice it. Spokeo too, is still a relatively young company, though it wasn’t built in a day. We’ve come a long way in the last few years; our Name Search, Reverse Email Search, Reverse Phone Search and Username Searches are always improving, and helpful features are added almost by the week. Many predicted that Google+ didn’t stand a chance against Facebook, and look where it is now. No one knows what the future holds, whether for Google+ or Spokeo. I think it’s now clear that both of us are going to be around for a while.

(And speaking of social networks; follow us on Twitter and Facebook, for all the latest Spokeo news!)

Posted in People Search, Tech Watch

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