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Dec 30

2011 Year in Review

by Patrick • December 30, 2011

Inside Spokeo, People Search, Tech Watch

Spokeo New Year 2012Happy New Years, everybody! I hope you all are having a joyful holiday season.

We here at Spokeo are enjoying the holidays, as well as taking a look back at a wonderful year. 2011 was certainly the most eventful year in Spokeo history, with redesigns, tweaks, improvements and fun new features galore. Let us count the ways!

Well, first of all, it was a huge year for us in terms of traffic and press. Thanks to a wave of social media buzz, the first few weeks of 2011 saw an exponential spike in traffic; our renowned customer service team kicked their impressive operation into high-gear, responding to each and every email and answering every phone call as quickly and thoroughly as possible. Due to the influx of first-time visitors, we thought it was a good idea to review Spokeo’s opt-out and removal process for our readers. This renewed burst of attention culminated in a Time Magazine cover story (!) about people search and data aggregation. Not bad for a site created by a couple of college buddies in mom’s basement!

On the product side, we added a slew of fancy new features and made a fair share of improvements to the site’s design and layout, as well. Our phone search page was the first to get the makeover treatment, followed by our name and reverse email search features. For mobile and tablet users, we also made great strides with our mobile site. For users searching people by first and last name, we added a very helpful location auto-suggest feature, which allows you to narrow your name search down by location and find the person you’re looking for even faster.

And it doesn’t stop here. We made dealing with annoying telemarketers easier by adding this cool feature. We also started our very own Affiliate program. (Have a website and want to advertise Spokeo? ┬áIt’s free to join! Click here to read more.) And, as if that wasn’t enough, we added the largest (and certainly most fun) feature of all – Spokeo Famous People Search. Simply go to the search bar and enter the first and last name of a celebrity, living or dead, and you’ll have access to the most comprehensive database of celeb profiles, photos and videos on the net.

While 2011 was a great year for Spokeo (did I mention that our team doubled?), we plan on making 2012 even better for our users. You ain’t seen nothing yet!

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