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The Spokeo Perspective

Jul 13

Reflecting on the Recent Controversy

by Harrison • July 13, 2010

Upon the release of Spokeo 4 in early March of this year, a surprising controversy sprang up among the blog communities and media. Our new product unexpectedly seemed to strike a nerve in some, eliciting powerful and sometimes harsh responses. Suddenly we were the focus of overwhelming attention. There was much misplaced trepidation, and startling […]

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Jul 07

Spokeo Responds To CDT’s Complaint

by Lynn • July 7, 2010

For those of you who may not have heard, The Center for Democracy and Technology (CDT) – a non-profit public interest group that, interestingly, bills itself as “working to keep the Internet open, innovative, and free”– filed a complaint with the Federal Trade Commission (FTC) last week, alleging that Spokeo’s practices violate the Fair Credit […]

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Mar 18

Spokeo Privacy

by Harrison • March 18, 2010

When we use Google Maps, we can see our own house, but we probably don’t mind that other people can see it, too.  When we flip through a Whitepages directory, we can find people’s phone numbers and addresses, are we are fine with it since Whitepages directories have been delivered to our homes for decades.  […]

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Oct 06

Ad Model vs. Premium Model

by Harrison • October 6, 2008

As most of you would agree, the Web 2.0 era is long over.  Web 2.0 was categorized by ad-based business models.  Everything has to be free, and advertisers would somehow pay the bills.  We entrepreneurs chased after user counts, and the ad dollars were assumed to flow in. We started Spokeo with the standard "Google […]

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Sep 21

Spokeo at Plug and Play

by Harrison • September 21, 2007

Yesterday I had the opportunity to meet some interesting new start-ups and demo Spokeo at the Plug and Play Expo in Sunnyvale. Plug and Play’s Expo is hosted twice a year to give up and coming start-ups a chance to gain exposure for their products or services. It was nice opportunity to get out of […]

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Aug 29

How many users does Spokeo have?

by Ray • August 29, 2007

I hear that question all the time. And I have finally made my peace with it. User growth is good. However, obsessing over user growth in a product under development is bad because it breeds unhealthy stress and leads to shortsighted decisions. I read an interesting interview from Eric Schmidt months ago. In it, he […]

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Aug 26

Our friends at Midomi

by Harrison • August 26, 2007

There’s a proverb, "Birds of a feather flock together" (Chinese has a similar proverb, "one takes on the color of one’s company"). When you see many of your friends have started their own ventures, you’ll feel an inexplicable urge to do the same as well. These friends are more than drinking buddies; rather, we exchange […]

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Aug 23

5 + 1 = 6

by Ray • August 23, 2007

If you happened to check out our company page today, you’d notice that Spokeo got a great marketing boost in Mital. She is very lively, a fireball of energy, a human Mount Vesuvius. She is exactly what we are not, so it’s a great fit, and we’re super excited that she is with us. A […]

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Aug 15

Grading Spokeo – 50%

by Ray • August 15, 2007

Ten rules is a wonderful post for startups written by a great web entrepreneur. I’ve read it many times and even taped it to my wall, but I am still not happy with our performance on several rules. I only present the rules here. Please refer back to the original post for descriptions of each […]

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Aug 10

Slow Creeping Growth

by Ray • August 10, 2007

Slow creeping growth… Does that even sound like a good thing? Yes! After months of reworking the idea, tweaking the usage flow, and streamlining the interface, we have advanced out of stagnation. During our monthly review today, we officially declared that we are indeed seeing some pickup. Stagnation (stage cleared) Slow Creeping Growth (current stage) […]

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