Mandalay Sports Media Acquires Roadside Entertainment
Yahoo News - about 4 years
LOS ANGELES, Jan. 20, 2014 /PRNewswire/ -- Mandalay Sports Media (MSM) announced today that it has acquired Roadside Entertainment, a leading sports and entertainment production company based in New York City and founded by veteran producers Ron Yassen and John Hirsch. Roadside and its staff will operate under the Mandalay Sports Media banner and Mr. Yassen and Mr. Hirsch will become Executive Vice Presidents of Production for MSM. The acquisition establishes an east coast hub for MSM, and bolsters the company's production and editorial capacity. Launched in 2004, Roadside produces a diverse range of programming for television, digital platforms and in branded entertainment, in both long and short form formats. Its portfolio includes TV series and specials for ESPN ("The ESPY Awards"), IFC, ABC, VH1, BET, the Sundance Channel, the NFL Network, CBS, and Showtime. The company also creates branded entertainment and commercial projects for blue-chip clients such as Reebok, Microsoft, E...
Article Link: Yahoo News article