Rose Parade 2013: Newbie pro float builder wins Director's Trophy
LATimes - about 5 years
The Rose Parade's first new professional float builder in nearly two decades won the Director's Trophy Tuesday. Chris Meier's float for the City of San Gabriel's centennial anniversary, "Celebrating Our Journey," featured mission bells, dancers, nodding oxen and woven baskets overflowing in grapes. The Director's Trophy honors outstanding artistic merit in design and floral presentation. PHOTOS: 2013 Rose Parade Meier, 34, was recently profiled in The Times. Meier broke into the float-building business with his Paradiso Parade Floats firm when a smaller company went out of business. For decades, three companies -- Phoenix, Fiesta and Artistic Entertainment Services -- have dominated the local float-building business. Last year, the three firms combined built 38 of the 44 floats. As a newcomer, Meier was at a disadvantage in trying to drum up clients. He waited for months waiting to hear back from possible customers. He didn't have a contract despite cold calls to 90 prosp...
Article Link: LATimes article