The First Job for Microsoft's New CEO: Stop Playing Politics
Huffington Post Sports - about 4 years
Microsoft just announced a new CEO. He's Satya Nadella, a 22-year Microsoft veteran, and he takes over from Steve Ballmer, who became CEO in January, 2000. It's unclear whether Nadella will make any radical changes at Microsoft. But there's one thing I'd love to see him do right away, and that is drop the nutso anti-Google "Scroogled" campaign that Microsoft has been running for the past two years. For good measure Nadella should boot Mark Penn, the political hatchet man and Ballmer appointee who orchestrated this idiotic crusade. The Scroogled campaign has been silly, pointless and, worst of all, completely ineffective. It has made Microsoft look worse instead of better. It is by far the stupidest and most embarrassing marketing campaign I've ever seen in a career of covering technology. Ballmer's Baby Ballmer had a mixed run as CEO. He built a booming enterprise software business, and turned in record revenues and profits. But he also made some blunders, missing out on search...
Article Link: Huffington Post Sports article