When Celebrities Tweet About Your Business
Huffington Post - about 4 years
Tucked away in North Miami is the headquarters of one of the fasting growing gourmet meal delivery businesses in America, The Fresh Diet. When former real estate agent, Zalmi Duchman saw the industry slowing down in 2006, he spent $500 to incorporate his business and setup a basic website. Then he ran an ad in the Miami herald and started a Google adwords account. Soon after, he was shopping and cooking for his first few clients. Fresh Diet delivers fresh, nutritionally balanced, gourmet meals daily across the U.S. They have gained high profile clients and social media followers by hiring celebrities to Tweet. When he first started investing in celebrity tweets in late 2010, the company had revenues of $15 million and 150 employees with a marketing budget of $1.5 million. The bulk of the budget went towards direct mail & digital ad buys. Other PR efforts were pitching celebrity clients to magazines like People & US Weekly & TV shows like The View & E! News.
Article Link: Huffington Post article