There's One Big Catch With Gap's New Ad Celebrating Diversity
Huffington Post - 9 months
A new Gap campaign directed by British Vogue’s Editor-in-Chief Edward Enninful is being widely praised for its diverse cast of characters, including big names like Christie Brinkley, Maria Borges, Wiz Khalifa and Priyanka Chopra.
But do you notice anything in particular about the group of happy people chosen to “embody American culture today,” according to a campaign caption?
If you guessed the sheer lack of body or size diversity, you’d be correct.
Eninful, who in April became the first black editor of British Vogue, knocked it out of the park as far as racial diversity goes. He also included at least one older model and at least one gay model. But although Gap executive Craig Brommers touts the campaign as “showing the many faces of what it means to be an American and bringing all those sides together,” the image doesn’t quite bear that out.
If Gap wanted to show a true slice of America, perhaps it could have featured any one person that even slightl...
Article Link: Huffington Post article