{"id":25135,"date":"2025-02-28T14:21:52","date_gmt":"2025-02-28T22:21:52","guid":{"rendered":"https:\/\/www.spokeo.com\/compass\/?p=25135"},"modified":"2025-02-28T14:22:24","modified_gmt":"2025-02-28T22:22:24","slug":"what-you-need-to-know-about-catphishing","status":"publish","type":"post","link":"https:\/\/www.spokeo.com\/compass\/what-you-need-to-know-about-catphishing\/","title":{"rendered":"From Catfishing To Catphishing: The Evolution of a Romance Scam"},"content":{"rendered":"\n<p>So long as you\u2019re at least a pescetarian, some nice hot catfish with a squeeze of lemon and a side of hushpuppies can be a wonderful thing \u2013 way less so when you encounter the online version of catfishing which starts equally hot but ends up with you feeling a whole different kind of heartburn. <a href=\"https:\/\/www.spokeo.com\/compass\/afraid-youre-being-catfished-heres-what-to-do\/\" target=\"_blank\" rel=\"noreferrer noopener\">Catfishing<\/a>, or creating a false persona online, has been around for ages now, but it\u2019s still a nasty deception at best and an outright scam at worst.\u00a0<\/p>\n\n\n\n<p>On the scammy front, cat<em>phishing<\/em> scams \u2014 with a \u201cph,\u201d instead of the usual \u201cf\u201d \u2014 happen when the grift goes from messing with your heart to messing with your identity, and ultimately, your bank account. And if that\u2019s a world you don\u2019t want scammers casting their lines into, join us for the lowdown.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Catfishing Works<\/h2>\n\n\n\n<p>The term \u201ccatfishing\u201d was coined as early as 2010, from the title of the <a href=\"https:\/\/www.cnn.com\/2024\/01\/29\/tech\/catfishing-explained-what-to-do-as-equals-intl-cmd\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">documentary <em>Catfish<\/em><\/a><em> <\/em>(whose producers went on to create the still-running MTV reality show of the same name). Just like the story the doc recounts \u2013 wherein a young man is deceived by an online romantic interest claiming to be someone she\u2019s not \u2013 catfishing is the act of using falsified info and images to create a fake persona in order to trick, harass, or scam someone.\u00a0<\/p>\n\n\n\n<p>In a catfishing scam, the catfisher creates an entirely fake, entirely online identity, typically built around <a href=\"https:\/\/www.spokeo.com\/compass\/catfishing-photos-signs\/\" target=\"_blank\" rel=\"noreferrer noopener\">photos<\/a> cribbed from social media, Google Images, stock pics, or nowadays, generative AI. At its most innocent (\u201cinnocence\u201d being a relative term), it stems from the desire to be someone else for a while, or even from a psychological impulse that takes pleasure in manipulating someone. There\u2019s a darker side, though: Often catfishing is the first step in a <a href=\"https:\/\/www.spokeo.com\/compass\/how-to-outsmart-a-romance-scammer\/\" target=\"_blank\" rel=\"noreferrer noopener\">romance scam<\/a>, which can end in a broken heart (if you\u2019re lucky) or a significant financial loss (if you\u2019re not).\u00a0<\/p>\n\n\n\n<p>Catfishing scams run deep, with scammers often doing diligent research to appeal to their victims, like researching their hobbies and interests to personally connect with them, or using photos to create detailed, relatable narratives (\u201chere\u2019s a photo of my art,\u201d \u201cpics from my trip to Japan,\u201d etc.). Of course, part of that web of lies inevitably involves detailed excuses as to why they can\u2019t video chat or meet in person.&nbsp;<\/p>\n\n\n\n<p>Some catfishers may only be looking for attention, or to vicariously experience romance that has eluded them in real life. Far too often, though, money or tangible gifts such as jewelry, consumer goods, or gift cards become a central part of these online-only \u201crelationships.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?resize=1024%2C682&#038;ssl=1\" alt=\"woman realizing she has fallen for a catphishing romance scam\" class=\"wp-image-28277\" srcset=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?resize=1024%2C682&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?resize=1170%2C780&amp;ssl=1 1170w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?resize=585%2C390&amp;ssl=1 585w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?resize=263%2C175&amp;ssl=1 263w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/pexels-ivan-samkov-6788919.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Phishing Is a Different, and Darker, Thing<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.spokeo.com\/compass\/how-to-stop-spam-and-phishing-emails\/\">Phishing<\/a> is another common variety of online scam that relies entirely on deception, but in this case, the grift doesn\u2019t always come wrapped in a charming package. The main purpose of phishing attacks is to either gain access to your devices through the use of malicious apps and websites or to steal information from you \u2014 like bank account information, usernames, and passwords, or your social security number \u2014 which can then be used for identity theft or other nefarious purposes. Typically, as you might guess, to illegally extract money from victims.&nbsp;<\/p>\n\n\n\n<p>Phishing attacks usually come in the form of bogus links for you to click or attachments for you to open. Often, they appear to come from businesses, organizations, or people you might be familiar with, from friends and family to your bank or even the IRS or Social Security Administration. There\u2019s commonly a message to alarm or unsettle you (\u201cYour account has been frozen\u2026\u201d), or something to otherwise usher you into action (\u201cclick here for your invoice,\u201d \u201cvisit this link to claim your reward\u201d) \u2013 and that action might just include a click or tap that takes you straight to data-stealing malware, or a bespoke website for you to willfully enter your private information.&nbsp;<\/p>\n\n\n\n<p>Phishing attacks vary in sophistication. Some are easy to spot thanks to clumsiness or poor writing, while others are very skillful and use multiple techniques to appear legitimate. In some cases, they even load up a perfect clone of a legitimate company\u2019s login page if you click their link. It\u2019s one thing to know intellectually that these things happen; it\u2019s a whole other thing to stop and think before clicking a link \u201cfrom a friend.\u201d Which is exactly why this kind of attack, which predates even catfishing scams, still works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Catphishing Meaning: Catfishing + Phishing = Cat<em>phishing<\/em><\/h2>\n\n\n\n<p>Bet you\u2019ve already put this one together, haven\u2019t you? The biggest challenge phishers have is to get the target to perform the desired action, usually clicking on a link or attachment, or otherwise divulging private info. Catfishing is all about using a fake persona to gain someone\u2019s confidence (that\u2019s literally where the \u201ccon\u201d in \u201ccon man\u201d comes from \u2013 it\u2019s a confidence game), which makes it the ideal preliminary to a successful phishing attack. Catphishing, then, is the use of catfishing to drive a phishing attack.&nbsp;<\/p>\n\n\n\n<p>In a straight-up catfishing scam, the target is you. In catphishing, meaning a phishing attack that uses catfishing tactics, you may only be a means to an end (which is, perhaps, even more deflating). A successful catphishing attack, for example, might let the scammer into your work network. Now your company\u2019s resources, not just yours, are susceptible. Does your company store information about individual consumers, business customers, or suppliers? Does it supply services or products to the government or the military? Catphishing can compromise your personal bank account, or it can compromise all of the above.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Current State of Catphishing<\/h3>\n\n\n\n<p>With so much crossover between them, it can be hard to keep track of how many people have fallen victim to regular old catfishing scams or more dangerous catphishing attacks. What we do know is that both of these loathsome varieties are <a href=\"https:\/\/www.techopedia.com\/phishing-statistics\">alive and well.<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In 2023, 36% of all US data breaches were phishing attacks, making them the second costliest source of compromised credentials<\/li>\n\n\n\n<li>Phishing scams encompass roughly 5 million unique (phony) websites, and targeted 1,339 brands in Q4 2023 alone<\/li>\n\n\n\n<li>Phishing losses exceeded $10.3 billion in 2022<\/li>\n\n\n\n<li>That same year, the <a href=\"https:\/\/www.ftc.gov\/news-events\/data-visualizations\/data-spotlight\/2023\/02\/romance-scammers-favorite-lies-exposed\">FTC<\/a> reported that 70,000 people reported romance scams, with financial losses of $1.3 billion \u2013 that\u2019s a median loss of $4,400 per victim<\/li>\n\n\n\n<li>40% of romance scams with financial targets originate on <a href=\"https:\/\/www.spokeo.com\/compass\/7-common-catfishing-apps-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a><\/li>\n<\/ul>\n\n\n\n<p>The goopy, copyright-infringing rise of <a href=\"https:\/\/www.finextra.com\/blogposting\/24714\/the-rise-of-the-digital-catfish-how-chatgpt-and-deep-fake-personas-are-changing-financial-fraud\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> in recent years has only provided a boon to catphishing and catfishing scams, enabling con artists to generate bespoke images to round out their fake profiles, and in some cases, even automate the process of contacting victims using chatbots. In America alone, the amount of deepfakes more than doubled from 2022 to the first quarter of 2023, per <a href=\"https:\/\/www.electronicpaymentsinternational.com\/news\/forced-verification-and-ai-deepfake-caeses-multiply-in-north-america-reports-sumsub\/?cf-view\" target=\"_blank\" rel=\"noreferrer noopener\">Electronics Payments International<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"how to protect your heart from catphishing scams\" class=\"wp-image-28279\" srcset=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=1536%2C1025&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=1170%2C781&amp;ssl=1 1170w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=585%2C390&amp;ssl=1 585w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=263%2C175&amp;ssl=1 263w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?resize=1320%2C881&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/towfiqu-barbhuiya-0TORZQnU0aI-unsplash.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Protect Your Heart and Your Bank Account<\/h2>\n\n\n\n<p>One important point to remember about catphishing versus catfishing is that catphishers won\u2019t necessarily target your heart (or libido) with their fake persona. Instead of a potential romance, the catphish might ostensibly be a business contact.&nbsp;<\/p>\n\n\n\n<p>Scammers have been known to spin up fake LinkedIn profiles in volume, with a number of personas created simply as followers for the main two or three personas (again, something made much easier with genAI). A fake with a few hundred equally fake followers then connects with real industry figures and eventually with intended targets: someone like you. They might pose as potential suppliers, sales prospects \u2014 who won\u2019t go the extra mile to make a good sale? \u2014 or even as security consultants (\u201cDownload my free white paper on implementing \u2018zero-trust\u2019 in your network\u2026\u201d).&nbsp;<\/p>\n\n\n\n<p>Whether the cons are business or personal (or a little bit of both), some basic rules of thumb can help protect you from catfishing scams, catphishing, and <a href=\"https:\/\/www.mcafee.com\/blogs\/privacy-identity-protection\/staying-safer-online-from-phishing-and-other-social-engineering-attacks\/\" target=\"_blank\" rel=\"noreferrer noopener\">phishing<\/a> in general:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask potential catfishers for a <strong>video chat<\/strong>. Consistent delays and excuses should raise an eyebrow.<\/li>\n\n\n\n<li>Look for signs of <strong>generative AI<\/strong> in social profiles. Messed-up fingers, off-kilter details, and that overly plasticine look are dead giveaways.<\/li>\n\n\n\n<li>On that note, if a profile \u2013 especially a romantic interest \u2013 or an offer seems<strong> too good to be true<\/strong>, it probably is. Your parents were right about that one.\u00a0<\/li>\n\n\n\n<li>Be wary of <strong>sob stories<\/strong> \u2013 this is a common tactic <a href=\"https:\/\/www.mentalhealth.ie\/mental-health-wellness-blog\/catfishing-why-it-happens-how-it-hurts-and-how-to-stay-safe-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">catfishers<\/a> use to pull at your heartstrings before they start pulling at your purse strings.\u00a0<\/li>\n\n\n\n<li>Never share private information online unless you\u2019re <em>certain <\/em>it\u2019s going to the place you think it is. Keep an eye out for <strong>fishy URLs<\/strong> and <strong>strange email addresses<\/strong> \u2013 if they don\u2019t match up with the official sources\u2019, that\u2019s a red flag.\u00a0<\/li>\n\n\n\n<li>Always, always, <strong>verify identity<\/strong>. We can help you with that\u2026<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Catch Catfish (<em>and<\/em> Catphish) with Spokeo<\/h3>\n\n\n\n<p>As social engineering scams, both catfishing and catphishing wholly rely on bogus personas, whether hand-crafted (or hand-stolen) or AI-generated (also stolen, but that\u2019s another article). And that\u2019s where you have power: as soon as you can verify that a suspicious contact\u2019s identity is false, the whole grift falls apart.&nbsp;<\/p>\n\n\n\n<p>You can do that by having a keen eye and practicing the aforementioned tactics, and a reverse Google Image search can help you catch stolen images. <a href=\"https:\/\/www.spokeo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spokeo\u2019s People Search<\/a> can do a lot more than that. Just enter a name, phone number, address, or email address, and we\u2019ll instantly pore over billions of public records, business records, public social media profiles, court records (additional fees may apply), and more to pull up all kinds of info that\u2019s been previously associated. If the results don\u2019t line up with what your contact claims to be, you might have hooked a catfish \u2013 before they catfished you.\u00a0<\/p>\n\n\n\n<p>There\u2019s nothing new about catphishing, but don\u2019t let that turn you into a scaredy cat \u2013 just consider it a sign that it\u2019s time to level up your security game. We can help.&nbsp;<\/p>\n\n\n\n<p><em>As a freelance writer, small business owner, and consultant with more than a decade of experience, Dan has been fortunate enough to collaborate with leading brands including Microsoft, Fortune, Verizon, Discover, Office Depot, The Motley Fool, and more. He currently resides in Dallas, TX.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No one really needed catfishing scams to evolve, but they did anyway \u2013 here\u2019s everything you need to know about next-level catphishing. <\/p>\n","protected":false},"author":154,"featured_media":25137,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[614],"tags":[],"class_list":["post-25135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-safety"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Catphshing? How to Spot the Scam | Spokeo<\/title>\n<meta name=\"description\" content=\"No one really needed catfishing scams to evolve, but they did anyway \u2013 here\u2019s everything you need to know about next-level catphishing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spokeo.com\/compass\/what-you-need-to-know-about-catphishing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Catphshing? How to Spot the Scam | Spokeo\" \/>\n<meta property=\"og:description\" content=\"No one really needed catfishing scams to evolve, but they did anyway \u2013 here\u2019s everything you need to know about next-level catphishing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spokeo.com\/compass\/what-you-need-to-know-about-catphishing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Compass Blog | Digital Identity and People Search | Spokeo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Spokeo\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-28T22:21:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-28T22:22:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spokeo.com\/compass\/image\/WhatYouNeedtoKnowAboutCatphishing_1170x600.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dan Ketchum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Spokeo\" \/>\n<meta name=\"twitter:site\" content=\"@Spokeo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan Ketchum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spokeo.com\/compass\/what-you-need-to-know-about-catphishing\/\",\"url\":\"https:\/\/www.spokeo.com\/compass\/what-you-need-to-know-about-catphishing\/\",\"name\":\"What is Catphshing? 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