{"id":27055,"date":"2024-01-10T15:09:18","date_gmt":"2024-01-10T23:09:18","guid":{"rendered":"https:\/\/www.spokeo.com\/compass\/?p=27055"},"modified":"2024-01-10T15:10:54","modified_gmt":"2024-01-10T23:10:54","slug":"holiday-spam-texts","status":"publish","type":"post","link":"https:\/\/www.spokeo.com\/compass\/holiday-spam-texts\/","title":{"rendered":"This holiday spam text season came with less aggressive promotion from brands"},"content":{"rendered":"\n<p>Last holiday season, phones were vibrating off the table with incoming text messages from brands and often scammers too.<\/p>\n\n\n\n<p>Technology to block spam calls and texts, which Americans used to report the messages hitting their SMS inboxes at record rates, highlighted the aggressiveness with which marketers targeted Americans over the holidays in 2022.<\/p>\n\n\n\n<p>However, this November, a similar pattern failed to materialize, suggesting a shift in the way brands and consumers are treating text message communications, according to a <a href=\"https:\/\/www.spokeo.com\/\">Spokeo<\/a> analysis of the most recently available spam text message data from one of those spam-filtering platforms, <a href=\"https:\/\/www.robokiller.com\/\">Robokiller<\/a>. (Note: Spokeo and Robokiller are not affiliated with each other.)<\/p>\n\n\n\n<p>Spam texts have overtaken robocalls, calls delivering prerecorded messages via auto-dialing software, as the leading source of phone spam in recent years, according to data shared by the spam-filtering app. That&#8217;s happening as the Federal Communications Commission has made efforts to crack down on annoying robocalls by <a href=\"https:\/\/www.fcc.gov\/call-authentication\">updating requirements for caller ID authentication standards<\/a> for voice call providers.<\/p>\n\n\n\n<p>Pew Research Center found that most Americans <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2020\/12\/14\/most-americans-dont-answer-cellphone-calls-from-unknown-numbers\/\">won&#8217;t answer a phone call<\/a> from a caller ID they don&#8217;t recognize, shutting off a valuable avenue of outreach for marketers. That reticence also presented a problem for federal efforts to track the spread of COVID-19 in 2020, highlighting the importance of finding a way to keep lines of emergency communication open.<\/p>\n\n\n\n<p>But thanks to new tech platforms, sending automated text messages or phone calls, also called robocalls, are <a href=\"https:\/\/www.uschamber.com\/co\/good-company\/launch-pad\/sms-text-messaging-marketing-sales\">cheap and effective ways<\/a> to get directly in front of consumers today\u2014whether the intentions are good or fraudulent.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"border-left:5px solid #000; padding-left: 20px;\">\n<h3 style=\"font-weight:700;\">FIND SOMEONE WITH JUST A NAME<\/h3>\n<p style=\"font-size: 14px;color:#758693;\">Quickly search through billions of public records to find information about anyone with this incredible <a href=\"https:\/\/www.spokeo.com\/people-search\" target=\"_new\" title=\"Spokeo People Search\" rel=\"noopener\">people search<\/a>.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"796\" src=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/rMY9WspamtextmessagespresentgrowingfrustrationZL6K.jpg?resize=1024%2C796&#038;ssl=1\" alt=\"\" class=\"wp-image-27058\" srcset=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/rMY9WspamtextmessagespresentgrowingfrustrationZL6K.jpg?resize=1024%2C796&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/rMY9WspamtextmessagespresentgrowingfrustrationZL6K.jpg?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/rMY9WspamtextmessagespresentgrowingfrustrationZL6K.jpg?resize=768%2C597&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/rMY9WspamtextmessagespresentgrowingfrustrationZL6K.jpg?resize=585%2C455&amp;ssl=1 585w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/rMY9WspamtextmessagespresentgrowingfrustrationZL6K.jpg?w=990&amp;ssl=1 990w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Spam deluge fails to materialize this holiday season<\/strong><\/h2>\n\n\n\n<p>The reduction in spam text messages flagged this year is because of companies &#8220;striking a balance between promoting their products and respecting customer opt-in preferences,&#8221; Robokiller <a href=\"https:\/\/www.prnewswire.com\/news-releases\/robotexts-reach-13-billion-in-november-according-to-robokiller-insights-302015644.html\">said in a December 2023 release<\/a>.<\/p>\n\n\n\n<p>Last year, the company discovered that brands leaning heavily into a new channel for promotions and marketing were responsible for roughly 70% of spam, which consisted of robotexts. But consumers found them spammy enough to report.<\/p>\n\n\n\n<p>Potentially fraudulent scams accounted for the other 30% of last year&#8217;s strange spike. Popular forms of text message scams include messages posing as a delivery update claiming a package can&#8217;t be shipped properly unless you take action; fake offers for &#8220;free&#8221; gifts, like a phone bill paid in full, along with a link to redeem; and phony bank fraud-prevention alerts.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"border-left:5px solid #000; padding-left: 20px;\">\n<h3 style=\"font-weight:700;\">STOP WONDERING WHO WITH PEOPLE SEARCH<\/h3>\n<p style=\"font-size: 14px;color:#758693;\">Find information about anyone with just their name and basic information with an advanced <a href=\"https:\/\/www.spokeo.com\/people-search\" target=\"_new\" title=\"Spokeo People Search\" rel=\"noopener\">people search<\/a>.<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As of this year, surveys suggest most shoppers in the U.S. and Canada have encountered requests from e-commerce retailers to send them texts for discounts\u2014a promotional method that <a href=\"https:\/\/www.glossy.co\/fashion\/the-15-off-first-order-discount-is-gaining-importance-among-fashion-brands\/\">gained steam<\/a> in the wake of the COVID-19 pandemic.<\/p>\n\n\n\n<p>A 2023 survey from SMS marketing firm Attentive found that most respondents, representing <a href=\"https:\/\/www.attentive.com\/2023-consumer-trends-report\">over 9 in 10 shoppers (93%)<\/a> across the U.S. and Canada, were interested in or had already opted into receiving text messages from brands. Yet another survey attempting to drill into how consumers felt about getting texts from companies found that <a href=\"https:\/\/www.validity.com\/resource-center\/the-state-of-sms-marketing-in-2023\/\">over 3 in 4 respondents (78%)<\/a> found them annoying.<\/p>\n\n\n\n<p>Fears of a looming recession <a href=\"https:\/\/www.reuters.com\/markets\/us\/new-fed-research-flags-rising-risk-us-recession-2022-12-30\/\">marred the 2022 holiday season<\/a>. Consumers were running low on the extra cash put in their wallets by government bailouts during the pandemic, and rising interest rates were making credit card debt more onerous.<\/p>\n\n\n\n<p>Bucking economists&#8217; <a href=\"https:\/\/www.cnbc.com\/2022\/12\/23\/why-everyone-thinks-a-recession-is-coming-in-2023.html\">continued concerns<\/a> about a potential pullback in consumer spending, Black Friday sales this year grew once again, with deal-savvy shoppers spending <a href=\"https:\/\/news.adobe.com\/news\/news-details\/2023\/Media-Alert-Adobe-Cyber-Monday-Surges-to-12.4-Billion-in-Online-Spending-Breaking-E-Commerce-Record\/default.aspx\">7.5% more on online purchases<\/a>, according to an Adobe Analytics report.<\/p>\n\n\n\n<p>The scams and spam may be less frequent this year, but they&#8217;re still out there, and consumers should not let down their guards.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"border-left:5px solid #000; padding-left: 20px;\">\n<h3 style=\"font-weight:700;\">WHO LIVES AT THIS ADDRESS?<\/h3>\n<p style=\"font-size: 14px;color:#758693;\">With a <a href=\"https:\/\/www.spokeo.com\/reverse-address-search\" target=\"_new\" title=\"Spokeo People Search\" rel=\"noopener\">reverse address lookup<\/a> you can find out who lives at any address by quickly searching thousands of public property records.<\/p>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/croppedtext1O88png.jpg?resize=1024%2C730&#038;ssl=1\" alt=\"\" class=\"wp-image-27059\" srcset=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/croppedtext1O88png.jpg?resize=1024%2C730&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/croppedtext1O88png.jpg?resize=300%2C214&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/croppedtext1O88png.jpg?resize=768%2C548&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/croppedtext1O88png.jpg?resize=585%2C417&amp;ssl=1 585w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/croppedtext1O88png.jpg?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to deal with spam texts<\/strong><\/h2>\n\n\n\n<p>You can <a href=\"https:\/\/reportfraud.ftc.gov\/#\/\">report to the Federal Trade Commission<\/a> if you think you&#8217;ve been targeted by a fraudulent scam or lost money as a result. The agency will then share the information with law enforcement.<\/p>\n\n\n\n<p>To limit phone spam, it&#8217;s also a good idea to add your phone number to the <a href=\"https:\/\/www.donotcall.gov\/\">National Do Not Call Registry<\/a>. Telemarketers acting lawfully are required to avoid contacting consumers on the list. Of course, not all the people reaching you with unsolicited messages are acting lawfully. And the Do Not Call Registry also won&#8217;t protect you from the increasing number of spam text messages flying around.<\/p>\n\n\n\n<p>On iPhones, Apple has included a &#8220;Block and report spam&#8221; option for incoming text messages from phone numbers not already saved in your contacts. Android devices&#8217; phone application settings allow users to toggle on spam call filtering. One-off blocking is also an option when long-pressing a call log item in the phone app or a text message in the SMS app on either device.<\/p>\n\n\n\n<p>Voice and text providers like AT&amp;T, Verizon, and T-Mobile have their own spam-filtering services available to their customers. For AT&amp;T, customers can take advantage of its <a href=\"https:\/\/www.att.com\/security\/security-apps\/\">ActiveArmor<\/a> app; Verizon has its <a href=\"https:\/\/www.verizon.com\/support\/call-filter-faqs\/\">Call Filter<\/a> app; and T-Mobile offers <a href=\"https:\/\/www.t-mobile.com\/benefits\/scam-shield\">Scam Shield<\/a>. There are also third-party app companies that provide spam-filtering services, like Robokiller and <a href=\"https:\/\/www.truecaller.com\/\">Truecaller<\/a>.<\/p>\n\n\n\n<p><em><em>Story editing by Jeff Inglis. Copy editing by Paris Close. Photo selection by Lacy Kerrick.<\/em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spokeo analyzed spam text message data from Robokiller to illustrate spam trends over the last year.<\/p>\n","protected":false},"author":144,"featured_media":27056,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[614],"tags":[],"class_list":["post-27055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-safety"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This holiday spam text season came with less aggressive promotion from brands - The Compass Blog | Digital Identity and People Search | Spokeo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.spokeo.com\/compass\/holiday-spam-texts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This holiday spam text season came with less aggressive promotion from brands - The Compass Blog | Digital Identity and People Search | Spokeo\" \/>\n<meta property=\"og:description\" content=\"Spokeo analyzed spam text message data from Robokiller to illustrate spam trends over the last year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.spokeo.com\/compass\/holiday-spam-texts\/\" \/>\n<meta property=\"og:site_name\" content=\"The Compass Blog | Digital Identity and People Search | Spokeo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Spokeo\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-10T23:09:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-10T23:10:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.spokeo.com\/compass\/image\/croppedPhoneREYUpng_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"770\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dom DiFurio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Spokeo\" \/>\n<meta name=\"twitter:site\" content=\"@Spokeo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dom DiFurio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.spokeo.com\/compass\/holiday-spam-texts\/\",\"url\":\"https:\/\/www.spokeo.com\/compass\/holiday-spam-texts\/\",\"name\":\"This holiday spam text season came with less aggressive promotion from brands - 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