{"id":28898,"date":"2025-11-26T12:04:45","date_gmt":"2025-11-26T20:04:45","guid":{"rendered":"https:\/\/www.spokeo.com\/compass\/?p=28898"},"modified":"2025-11-26T12:04:49","modified_gmt":"2025-11-26T20:04:49","slug":"crypto-rug-pull","status":"publish","type":"post","link":"https:\/\/www.spokeo.com\/compass\/crypto-rug-pull\/","title":{"rendered":"NFT and Crypto Scams: What Is a Rug Pull?"},"content":{"rendered":"\n<p>At best, most Americans are skeptical about cryptocurrency (<a href=\"https:\/\/www.pewresearch.org\/short-reads\/2024\/10\/24\/majority-of-americans-arent-confident-in-the-safety-and-reliability-of-cryptocurrency\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pew recently reported<\/a> that 63% of Americans have little confidence in crypto\u2019s reliability and safety). But that hasn\u2019t stopped crypto from becoming a staple in the investing world\u2014with the global market value of cryptocurrency<a href=\"https:\/\/www.kraken.com\/learn\/cryptocurrency-statistics\" target=\"_blank\" rel=\"noreferrer noopener\"> leaping 36% in 2024<\/a>. So, if you\u2019re hoping to join ranks with the 562 million people crypto owners worldwide, it helps to go into your investment with eyes wide open to scams and risks. And one of the biggest of all? Rug pulls.\u00a0<\/p>\n\n\n\n<p>Here, we\u2019ll dig into what rug pulls are, how they affect the sector at large, and what you can do to avoid falling victim to one.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is a Crypto Rug Pull?<\/h2>\n\n\n\n<p>Since it first broke into the mainstream in 2018 (it\u2019s been available since around 2009), crypto has become central to the online scam artist\u2019s repertoire, especially in popular grifts like online and over-the-phone phishing, catphishing, and identity theft. Scammers like to target crypto as it\u2019s difficult to trace; there\u2019s no centralized banking authority to flag suspicious transactions, and unlike most bank transfers, crypto transfers can\u2019t be reversed. And the problem is so widespread that consumers around the world <a href=\"https:\/\/www.reuters.com\/technology\/losses-crypto-hacks-jump-22-bln-2024-report-says-2024-12-19\/#:~:text=Dec%2019%20(Reuters)%20%2D%20Funds,firm%20Chainalysis%20showed%20on%20Thursday.\" target=\"_blank\" rel=\"noreferrer noopener\">reportedly lost $2.2 billion<\/a> to crypto scams in 2024, 21% more than they did in 2021.\u00a0<\/p>\n\n\n\n<p>Despite their popularity, those day-to-day scams aren\u2019t crypto rug pulls, but rug pulls rely on many of the same elements \u2014 namely, crypto\u2019s lack of traceability and centralized accountability.<\/p>\n\n\n\n<p>In a crypto rug pull, a person or group accrues assets from the public by selling a token (that\u2019s crypto\u2019s digital representation of assets \u2013 the \u201ccurrency\u201d in cryptocurrency), commonly promising a big return on investment, or even exclusive rewards and other incentives for investing. Once they\u2019ve scooped up tons of assets from those token investments, they suddenly shut the project down entirely and often \u201ccoincidentally\u201d disappear from public view at the same time. This, of course, leaves them holding a great big bag of money while their victims have nothing to show for it but piles of worthless tokens. The rug has been pulled out from under them in one swift motion.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=1024%2C576&#038;ssl=1\" alt=\"types of crypto currency rug pulls\" class=\"wp-image-28899\" srcset=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=1170%2C658&amp;ssl=1 1170w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=585%2C329&amp;ssl=1 585w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?resize=1320%2C743&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/shubham-dhage-GTkOJuE1_cE-unsplash.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Types of Crypto Rug Pulls<\/h3>\n\n\n\n<p>Crypto rug pulls generally follow the same cadence of \u201cgather assets and unceremoniously bail,\u201d but they do vary in terms of execution. Crypto rug pulls typically fall into one of these categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The <strong>team exit<\/strong> is probably the most well-known type of crypto rug pull. Here, the team behind the coin drums up support and investment, and then falls off the map, leaving investors with a worthless token.\u00a0<\/li>\n\n\n\n<li>Similarly, some crypto rug pulls revolve around completely <strong>fake projects <\/strong>that never even come to fruition before the creators run away with the bag.\u00a0<\/li>\n\n\n\n<li>The <strong>pump and dump<\/strong> strategy happens when scammers artificially inflate the token\u2019s price via coordinated buying, then coordinate a mass sale at peak value, crashing the token\u2019s value in turn. This is also known as <strong>token dumping.<\/strong><\/li>\n\n\n\n<li><strong>Liquidity pulls <\/strong>are a little more nuanced. Here, fraudsters drain a token pool of its liquidity, intentionally causing a token\u2019s value to plummet due to a lack of interest.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">In the NFT Space<\/h3>\n\n\n\n<p>For those unfamiliar, NFT stands for non-fungible token, which are digital assets like visual art, videos, and other content that have been tokenized via a blockchain. More simply, they\u2019re digital assets with unique identification codes. If we\u2019re being honest, in the year 2025, you don\u2019t have to be too worried about NFT rug pulls, unless you\u2019re floating in some pretty niche spaces, with market penetration forecasted at a whopping \u2013 and stable \u2013 <a href=\"https:\/\/www.statista.com\/outlook\/fmo\/digital-assets\/nft\/worldwide?currency=USD\" target=\"_blank\" rel=\"noreferrer noopener\">0.15%.<\/a>\u00a0<\/p>\n\n\n\n<p>That said, an <a href=\"https:\/\/usa.kaspersky.com\/resource-center\/preemptive-safety\/nft-rug-pulls\" target=\"_blank\" rel=\"noreferrer noopener\">NFT rug pull<\/a> works just a little differently from a crypto rug pull: NFT developers promote a project \u2013 often under false pretenses \u2013 until they attract a whole bunch of investors\u2019 assets selling it. Whether a newly developed NFT or an existing one, the developers will make misleading claims about its value or potential, with the goal of knowingly selling low-value or valueless tokens at an inflated price.\u00a0<\/p>\n\n\n\n<p>Another, less common, NFT rug pull occurs when bad actors knowingly sell a token that has already been minted \u2014 meaning its ownership has already been established \u2014 to unsuspecting buyers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">(In)Famous Rug Pulls&nbsp;<\/h2>\n\n\n\n<p>Because crypto rug pulls rely on investors to raise assets \u2014 and because they\u2019re most effective when they gain investors&#8217; ill-begotten trust \u2014 it\u2019s common for these scams to involve a public figure. That\u2019s also why so many rug pulls have escaped the crypto community and made mainstream headlines. Well, that and the monumental losses some have imparted onto their victims.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hawk Coin<\/h3>\n\n\n\n<p>Alright, let\u2019s get this one out of the way. We know no one wants to hear the words <a href=\"https:\/\/www.bbc.com\/news\/articles\/c89xvjkzzyvo\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cHawk\u201d or \u201cTuah\u201d<\/a> ever again, but what is perhaps the most well-known example of a crypto rug pull also happens to be one of the most perfectly succinct, textbook examples of the grift.<br><br>In 2024, break \u201cHawk Tuah\u201d memester Haliey Welch leveraged her sudden viral popularity to launch a meme coin called \u201cHawk.\u201d She promo\u2019d it all the way to a $490 million market cap before the token lost 95% of its value in a matter of hours. Welch then, of course, went totally incognito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Squid Token<\/h3>\n\n\n\n<p>Similarly, in 2021, unknown South Korean devs launched <a href=\"https:\/\/www.cbsnews.com\/news\/squid-game-cryptocurrency-rug-pull-scam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Squid token<\/a>, unofficially themed around the Netflix hit, <em>Squid Game<\/em>. When the price per token hit $2,861, the team\u2019s site magically disappeared, and the team couldn\u2019t be reached.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=1024%2C681&#038;ssl=1\" alt=\"value of cryptocurrency tanking after rug pull scam\" class=\"wp-image-28900\" srcset=\"https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=1536%2C1022&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=1170%2C778&amp;ssl=1 1170w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=585%2C389&amp;ssl=1 585w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=263%2C175&amp;ssl=1 263w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?resize=1320%2C878&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.spokeo.com\/compass\/image\/kanchanara-7gZ3FJ0H51E-unsplash.jpg?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Thodex<\/h3>\n\n\n\n<p>Also in 2021, <a href=\"https:\/\/finbold.com\/revealed-historys-10-biggest-crypto-rug-pulls\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thodex\u2019s<\/a> founder, Faruk \u00d6zer, took a total of $2.6 billion worth of investment funds from 400,000 users before fleeing to Albania, claiming that the money was lost in a cyberattack.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">EthereumMax<\/h3>\n\n\n\n<p>On the note of more celebrity-driven rug pulls, <a href=\"https:\/\/www.banklesstimes.com\/what-is-the-biggest-crypto-rug-pull-of-all-time-5-major-celebrity-crypto-scandals\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kim Kardashian<\/a> hyped EthereumMax to her 220 million-plus Instagram followers, alongside the likes of other celebs like Floyd Mayweather. She straight-up posted that EthereumMax\u2019s team burned 40 trillion tokens to inflate its value as a way of \u201cgiving back to the community.\u201d<br><br>The token\u2019s value tanked 97% over six months, and Kim only suffered a measly (to her) SEC fine of $1.26 million for failing to label her post as an ad.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Stay Safe from Scams<\/h2>\n\n\n\n<p>{Note: This article is not intended as investment advice, but rather to help you identify potential scams.}<\/p>\n\n\n\n<p>Entering a (relatively) young investing space that\u2019s known for a lack of regulation and governing bodies \u2013 while a core part of crypto&#8217;s decentralized appeal \u2013 inherently comes with a touch of risk. But as is virtually always the case, risk can be minimized with a healthy dose of know-how. Whether you\u2019re thinking of investing for the first time or you\u2019ve already been around the block(chain) a few times, keep <a href=\"https:\/\/crypto.com\/en\/university\/what-is-a-rug-pull\" target=\"_blank\" rel=\"noreferrer noopener\">these tips<\/a> in mind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always, always, always <strong>do your research<\/strong> before investing in any token. Look for <strong>transparency<\/strong> and a solid track record from the team behind it. <strong>Avoid anonymous developers<\/strong>, and if you plan on adding crypto to your portfolio, stay up-to-date and engaged with the goings-on in the crypto community.\u00a0<\/li>\n\n\n\n<li>On a similar note, try to get an <strong>audit report <\/strong>from a third party before you drop any money, especially if the token comes from newer or lesser-known devs.<\/li>\n\n\n\n<li>Check the token\u2019s <strong>liquidity<\/strong> via white papers or smart contracts. Confirming that funds are locked for a reasonable window is a green flag; <strong>loopholes<\/strong> that enable devs to withdraw funds without any warning are a big red flag.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re uncertain about a token in any way, shape, or form, avoid investing at all \u2013 or, at the very least, start with a small amount of crypto before diving in head-on to minimize potential losses. And we probably don\u2019t need to tell you this, but if you take one thing away from the crypto rug pulls of the past, let it be this: don\u2019t get pulled in by the paid promises of influencers or celebs promoting a token. We\u2019re pretty sure that someone best known for making crude jokes on the internet probably isn\u2019t your best financial consultant.<\/p>\n\n\n\n<p>Still not sure about a project\u2019s developers? You can use a tool like <a href=\"http:\/\/spokeo.com\/people-search\" target=\"_blank\" rel=\"noreferrer noopener\">Spokeo People Search<\/a>, which may help you find publicly available information about crypto developers, promoters, or influencers. It\u2019s one way to add an extra layer of due diligence.<\/p>\n\n\n\n<p><em>As a freelance writer, small business owner, and consultant with more than a decade of experience, Dan has been fortunate enough to collaborate with leading brands, including Microsoft, Fortune, Verizon, Discover, Office Depot, The Motley Fool, and more. He currently resides in Dallas, TX.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re an avid investor or crypto-curious, the field is ripe with bad actors \u2013 keep your eyes peeled for crypto rug pulls.<\/p>\n","protected":false},"author":154,"featured_media":28901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[612,614],"tags":[861,428],"class_list":["post-28898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides","category-safety","tag-crypto","tag-fraud-scams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - 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