{"id":558,"date":"2024-09-24T03:00:24","date_gmt":"2024-09-24T03:00:24","guid":{"rendered":"https:\/\/www.spokeo.com\/pathfinder\/?p=558"},"modified":"2025-10-13T21:25:36","modified_gmt":"2025-10-13T21:25:36","slug":"circle-prospecting-and-agent-safety-with-spokeo","status":"publish","type":"post","link":"https:\/\/www.spokeo.com\/pathfinder\/circle-prospecting-and-agent-safety-with-spokeo\/","title":{"rendered":"Circle Prospecting and Agent Safety: How Spokeo\u2019s Search Technology Can Help"},"content":{"rendered":"\n

Between higher-than-normal interest rates and the repercussions of the recent NAR settlement<\/a>, it’s safe to say that a lot has changed over the last two years in the real estate industry. But despite these seismic shifts, the daily concerns of working real estate professionals remain largely the same:\u00a0 acquiring enough listings to meet demand and ensuring personal safety while on the job.<\/p>\n\n\n\n

Let\u2019s take a look at how modern tech tools can help real estate associations and individual brokers alike with both, by empowering circle prospecting and raising the bar for agents\u2019 personal safety.<\/p>\n\n\n\n

Exploring Circle Prospecting<\/h3>\n\n\n\n

Circle prospecting consists of finding potential leads within your current client\u2019s circle. They needn\u2019t be personally acquainted; anyone who lives within the same immediate geographical area and shares similar characteristics could potentially be influenced by your client\u2019s experience. Simply asking for referrals is a time-honored form of circle prospecting, but modern tech enables significantly more efficient ways to generate viable leads at volume.<\/p>\n\n\n\n

Technology in Circle Prospecting<\/h4>\n\n\n\n

Real estate associations and brokerages can turn to a number of software products designed to make raw digital property data more valuable through sophisticated search and analytics capabilities. For agents keen to build their book of business through circle prospecting, many of those tools are powerful but can be limited.<\/p>\n\n\n\n

While most do well at identifying properties that fit the desired profile, they\u2019re less adept at characterizing the humans associated with those properties. Spokeo for Business<\/a> is an exception to this rule. A Spokeo search of an address will return information about the property itself, and it can also provide a look at the property owner. While the information varies from one individual to another, it may include their age, history of property ownership, previous addresses,\u00a0 extensive insights into their public\u00a0 social media activity<\/a>, and even a \u201clikelihood to sell\u201d indicator for many addresses.<\/p>\n\n\n\n

In short, Spokeo can help agents understand who the owners are as people, from their current stage of life to their potential motivations for selling. For a deeper dive into how Spokeo can empower prospecting across your entire real estate association, check out our full guide to circle prospecting for real estate<\/a>.<\/p>\n\n\n\n

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Addressing Agent Safety<\/h3>\n\n\n\n

The NAR\u2019s 2023 Member Safety Report<\/a> revealed that over 20 percent of agents had feared for their personal safety while carrying out their duties during the past year, and 5 percent (up from 2 percent the year before) reported being the victim of a crime.<\/p>\n\n\n\n

The NAR addresses this with its members through its voluntary Member Safety Program, though its own statistics show that over 70 percent of members are not even aware of the program. Individual realtors reported taking various measures to safeguard their own safety, from downloading safety-focused apps to arming themselves by carrying pepper spray, tasers, or noisemaker-style alarms.<\/p>\n\n\n\n

Using Technology to Enhance Agent Safety<\/h4>\n\n\n\n

Fundamentally much of the risk for agents, male or female, hinges on the simple fact that they\u2019re meeting unknown individuals who may or may not be legitimate prospects. Yet formally vetting every caller and demanding ID would be time-consuming, and could result in lost opportunities.<\/p>\n\n\n\n

Spokeo for Business neatly resolves this dilemma. A Spokeo search takes just moments, and can identify a number of red flags such as:<\/p>\n\n\n\n