Research

Each year, the Social Security Administration (SSA) releases a treasure trove of data on baby names that quietly reveals how culture shifts, media influences, and societal moods shape one of the most personal decisions parents make. In 2025, among the familiar Noahs, Emmas, and Olivers, a quieter revolution is taking place. Rare and previously obscure names are gaining ground, telling us something profound about what this generation of parents values.

Spokeo chats about how teens use tech, what school bans miss, and why understanding device habits matters more than just limiting screen access.

Spokeo explores why happiness is declining in the U.S. and how growing divides are pushing the country down in global well-being rankings.

Spokeo used data from the Department of State to see where the rate of passports grew the most over the last several decades.

Spokeo examined the history of identification and its evolution throughout the centuries, from seals to biometrics.

Spokeo used data from the American Social Capital Survey to examine how friendships differ between Americans with and without a college degree.