We soft-launched Spokeo 5.0 yesterday. We chose not to launch this version with much fanfare because we are trying out a lot of new concepts, and the current design will probably change again in the next few weeks. As with most new product launches, Spokeo 5.0 experimentation has yielded mixed results so far. People seem to think that the new 5.0 icon-based design looks more aesthetically pleasing than the old 4.0 interface, and people seem to notice that the data accuracy has improved. That said, many people dislike the free registration process and feel that the site is slightly more sluggish. We want to assure everyone that we’ve been actively gathering feedback and statistics, and we will address these issues soon.